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Sports Marketing Includes Navigate 2 Advantage Access
The View of Industry Experts

Author(s): Daniel J. Bruton, President, SportRx, California
  • ISBN-13: 9781284034097
  • ISBN-10:1284034097
  • Navigate 2 Advantage Access     312 pages      © 2016
Price: $64.95 US List
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Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools.

The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients.  In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described.

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Features & Benefits

  • Each chapter opens with an interview of a leading authority in the industry that provides a behind the scene look at the many opportunities available in sports marketing
  • Readers hear directly from some of the most influential and successful people in the business
  • Features a unique chapter on Sport Licensing and details the many layers of licensing and its importance in this industry
  • Case studies and critical thinking sections at the end of each chapter urge students to apply the chapter learnings to a real world problem
  • A robust pedagogy provides informative case studies, review questions and examples from the industry
Chapter  1  Introduction
Chapter  2  Licensing
Chapter  3  Properties and Players Unions
Chapter  4  Athlete Marketing
Chapter  5  Agent
Chapter  6  Team Marketing
Chapter  7  Sports Advertising
Chapter  8  Media Training and Public Relations
Chapter  9  Cause Marketing
Chapter  10  Social Media
Chapter  11  Events and Sponsorship
Chapter  12  Product Development
Chapter  13  College Athletics
Chapter  14  Controversial Issues in Sports Marketing
Chapter  15  Emerging Markets in Sports Marketing
Chapter  16  Review Sports Marketing Through the 2012 Olympic Games

Daniel J. Bruton-President, SportRx, California

Dan teaches sports marketing at the University of San Diego and sports licensing at the San Diego State University Sports Management MBA program.  A former college basketball player and now 20 year veteran of the sports marketing industry, Dan ran marketing for The Upper Deck Company when they were a top licensee in sports.  His team managed the image and likeness for trading cards and memorabilia for such sports icons as Tiger Woods, Michael Jordan, Kobe Bryant and Peyton Manning. He currently is the President of the e-commerce company SportRx, the leading provider of sports prescription eyewear to athletes.  SportRx was recently ranked as the tenth best place to work in America by Outside Magazine.  He has been a frequent speaker on the subject of sports business for many media outlets including ESPN, FOX, NBC, CBS, Forbes, US News, PBS and the Washington Post. 

Additional Titles by this Author

The following instructor resources are available to qualified instructors for download

ISBN-13: 9781284034097

Answers to In-Text Questions
Case Studies
Instructor Manual
Slides in PowerPoint Format
Test Bank

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