Overview
This is the essential working reference for anyone involved in the competitive and ever-changing arena of institutional advancement. With information on current policy, practice, and procedures in each of the disciplines of advancement--ranging from capital campaigns to alumni affairs to planned giving--development professionals will find this book an invaluable tool.
ShowTable of Contents
DEVELOPMENT
Overview of Development Practice
Annual Giving
Major Gifts
Corporate and Foundation Relations
Capital Campaigns
Institutional Foundations
Planned Giving
ALUMNI AFFAIRS
The Alumni Movement : A History of Success
The Function of the Alumni Office
Alumni Programs: Principles and Practice
PUBLIC RELATIONS
Defining Public Relations: What's in a Name?
Managing Public Relations Through Cooperation and Collaboration
High-Touch in a High-Tech World: Putting Public Relations in Its Proper Perspective
Issues Management: Anticipating the Future Before It Happens
Understanding Those We Serve: Researching Attitudes, Satisfaction, and Motivation
Determining Public Relations Potential
Media Relations: Working Effectively with Print and Electronic Newsmakers
Public Relations Begin at Home: Why Good Internal Communications Are Vital
Crisis Communication: Make the Best of a Bad Situation
Publications: Producing Messages That Promote and Market Institutions
Essential Publications: Making Them More Effective
Epilogue
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