Overview
Skill in the practice of raising funds, doing proposal research, or public relations is essential for advancement professionals, but it doesn't equate to effective management. Effective management in advancement today requires the understanding and application of a wide variety of complex functions, including selection, motivation, evaluation, planning, and budgeting, to name just a few. This practical book focuses on such management issues from the unique perspective of an advancement professional. Also included are case studies, forms, checklists, and guidelines.
ShowTable of Contents
Contents: Nature and Function of Management for Advancement * The Scope of Advancement Activities * Structuring Advancement Activities * The Language of Management * The Manager and Communications * The Manager and Technology * The Manager and Planning * The Manager and Motivation * The Manager and Change * The Manager and Ethics * Manager or Leader? * Evaluating the Advancement Manager
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