Instructor Resources: Image Bank, Instructor's Manual, PowerPoints, TestBank
Listen to a Podcast with the authors.
In order to develop effective health intervention programs, Public Health professionals need to be able to effectively assess the needs of a population relative to their long-term adoption of health-protective behaviors. While a solid understanding of human behavior theory is an essential tool for designing and implementing successful health promotion programs, changing health behavior requires multiple skills beyond the ability to simply apply theory.
This one-of-a-kind text book examines health behavior theory, through the context of the “New Public Health”. Health Behavior Theory will provide your students with a balanced professional education – one that explores the essential spectrum of theoretical tools as well as the core practices.
Divided into three sections, the book takes a unique ecological approach to learning about health behavior theory and its application. The reader will first gain a broad understanding of health, public health, health behavior and health promotion planning. This is followed by a straightforward and expansive look at the most commonly applied theories and approaches to public health research and programs. Students will come away with a clear understanding of how theory “fits” into the larger scope of public health research and practice. Finally, readers will learn about the essential tasks of measurement, evaluation, and translation through an examination a diverse set of application “tools”.
Section I Overview
Chapter 1 Health Behavior in the Context of the "New" Public Health
Chapter 2 How Theory Informs Health Promotion and Public Health Practice
Chapter 3 The PRECEDE-PROCEED Planning Model
Section II Conceptual and Theoretical Perspectives for Public Health Research and Practice
Chapter 4 Value-Expectancy Theories
Chapter 5 Models Based on Perceived Threat and Fear Appeals
Chapter 6 Stage Models for Health Promotion
Chapter 7 The Behavioral Economics of Health Behavior
Chapter 8 Social Cognitive Theory Applied to Health Behavior
Chapter 9 Health Communication: Theory, Social Marketing and Tailoring
Chapter 10 Diffusion of Innovations Theory
Chapter 11 Ecological Approaches in the New Public Health
Section III Application to Public Health Research and Practice
Chapter 12 Measurement and Design Related to Theoretically Based Health Promotion Research and Practice
Chapter 13 Evaluating Theory-Based Public Health Programs: Linking Principles to Practice
Chapter 14 Translating Research to Practice: Putting “What Works" to Work
Ralph J. DiClemente, PhD-Charles H. Candler Professor, Rollins School of Public Health, Emory University, Atlanta, Georgia
Laura F. Salazar, PhD-Associate Professor, Institute of Public Health, Georgia State University, Atlanta, Georgia
Richard A. Crosby, PhD-DDI Endowed Professor, Department of Health Behavior, College of Public Health, University of Kentucky, Lexington, Kentucky