Assessment and Planning in Health Programs, Second Edition

• New chapters on program implementation (Ch 9) and social marketing (Ch 5)
• Running case study applies the knowledge and skills of each chapter to a real world situation
• Checkpoint reflections or questions get the reader to pause and think about what s/he has just read
• End of chapter exercises allow students to apply and/or illustrate knowledge and skills gained from the chapter
• Boxes and figures illustrate how to apply the skills covered in each chapter
• Includes sections on strategies and activities and discusses designing and carrying out processes when money is tight

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Chapter 1  Needs Assessment: The Big Picture
Chapter 2  Paint a Picture of Your Target Population: Assessing Assets and Problems
Chapter 3  Data Collection Strategies for Assessment and Evaluation
Chapter 4  Program Planning: The Big Picture
Chapter 5  Social Marketing
Chapter 6  The Importance and Use of Theories in Health Education and Health Promotion
Chapter 7  Identifying and Writing Mission Statements, Goals, and Objectives
Chapter 8  Identifying Strategies and Activities
Chapter 9  Program Implementation
Chapter 10  Program Evaluation: The Basics
Chapter 11  Evaluation Structure and Design
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Appropriate for bachelor’s and master’s level students in health, health education, health promotion, wellness, human services.

• Foundations of Health Education
• Health Promotion
• Health Education Program Planning and Evaluation
• Senior Seminar in Health Education

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• Assessment and Planning in Health Programs 2e Transition Guide
  Assessment and Planning in Health Programs 2e Transition Guide

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