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Assessment and Planning in Health Programs, Second Edition

Author(s): Bonni C. Hodges, PhD, State University of New York-Cortland
Donna M. Videto, PhD, State University of New York-Cortland
  • ISBN-13: 9780763790097
  • Paperback    266 pages      © 2011
Price: $113.95 US List
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Assessing individual and community needs for health education, planning effective health education programs, and evaluating their effectiveness, are at the core of health education and promotion. Assessment and Planning in Health Programs, Second Edition provides a grounding in assessment and evaluation. Written in an accessible manner, this comprehensive text addresses the importance and use of theories, data collection strategies, and key terminology in the field of health education and health promotion. It provides an overview of needs assessment, program planning, and program evaluation, and explains several goals and strategies for each.

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Features & Benefits

  • New chapters on program implementation (Ch 9) and social marketing (Ch 5)
  • Running case study applies the knowledge and skills of each chapter to a real world situation
  • Checkpoint reflections or questions get the reader to pause and think about what s/he has just read
  • End of chapter exercises allow students to apply and/or illustrate knowledge and skills gained from the chapter
  • Boxes and figures illustrate how to apply the skills covered in each chapter
  • Includes sections on strategies and activities and discusses designing and carrying out processes when money is tight

Applicable Courses

Appropriate for bachelor’s and master’s level students in health, health education, health promotion, wellness, human services.

  • Foundations of Health Education
  • Health Promotion
  • Health Education Program Planning and Evaluation
  • Senior Seminar in Health Education
Chapter 1  Needs Assessment: The Big Picture
Chapter 2  Paint a Picture of Your Target Population: Assessing Assets and Problems
Chapter 3  Data Collection Strategies for Assessment and Evaluation
Chapter 4  Program Planning: The Big Picture
Chapter 5  Social Marketing
Chapter 6  The Importance and Use of Theories in Health Education and Health Promotion
Chapter 7  Identifying and Writing Mission Statements, Goals, and Objectives
Chapter 8  Identifying Strategies and Activities
Chapter 9  Program Implementation
Chapter 10  Program Evaluation: The Basics
Chapter 11  Evaluation Structure and Design

Bonni C. Hodges, PhD-State University of New York-Cortland

Courses Taught: Research Methods; Women's Health; Drug Education for Teachers; Current Issues in Community Health; Needs Assessment, Program Planning and Evaluation; Health Problems of the Underserved; Nutrition; Personal Health; Adolescent Health

Scholarly Interests: Adolescent Health; Women's Health; Program Planning, Needs Assessment and Evaluation; Wellness; Early Childhood Health Education

Donna M. Videto, PhD-State University of New York-Cortland

The following instructor resources are available to qualified instructors for download

ISBN-13: 9780763790097

Slides in PowerPoint Format
Test Bank

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