Page Tools:

Behavior Theory in Health Promotion Practice and Research

Author(s): Bruce Simons-Morton, EdD, MPH, Chief, Preventive Research Branch, Div. Epidemiology and Statistics, National Institutes of Health
Kenneth R. McLeroy, PhD, Regents Professor, Texas A&M Health Science Center, School of Rural Public Health, College Station, Texas
Monica L. Wendel, DrPH, MA, CPH, Director, Center for Community Health Development, Texas A&M Health Science Center, School of Rural Public Health, College Station, Texas
Details:
  • ISBN-13: 9780763786793
  • Paperback    427 pages      © 2012
Price: International Sales $80.95 US List
Add to Cart Request a Review Copy

Instructor Resources: Instructor's Manual, PowerPoints, TestBank

Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice.

Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. The book is divided into four sections: Theory in the Context of Public Health; Individual-Level Cognitive Theories; Social Influence and Social Norm Theories; and Theory in Practice.

Section  I  Theory in Context
  Chapter  1  Health Behavior in the Context of Public Health
  Chapter  2  A Social Ecological Prespective
  Chapter  3  Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives
Section  II  Cognitive and Social Theories of Motivation and Behavior
  Chapter  4  Expectancy Value Models
  Chapter  5  Operant Conditioning, Self-Regulation, and Social Cognitive Theory
  Chapter  6  Social Influence Theory: The Effects of Social Factors on Health Behavior
  Chapter  7  Diffusion of Innovations Theory
Section  III  Behavior Change Theories
  Chapter  8  Learning, Teaching, and Counseling
  Chapter  9  Self Determination Theory and Motivational Interviewing
  Chapter  10  Stage Models
  Chapter  11  Health Communication and Social Marketing
  Chapter  12  Communities and Health Promotion
Section  IV  Theory in Health Promotion Practice
  Chapter  13  Multi-Level Program Planning
  Chapter  14  Program Evaluation, Translation, and Dissemination
  Chapter  15  The Going Places Problem Behavior Prevention Program: A Multi-level Program

Bruce Simons-Morton, EdD, MPH-Chief, Preventive Research Branch, Div. Epidemiology and Statistics, National Institutes of Health

Kenneth R. McLeroy, PhD-Regents Professor, Texas A&M Health Science Center, School of Rural Public Health, College Station, Texas

Monica L. Wendel, DrPH, MA, CPH-Director, Center for Community Health Development, Texas A&M Health Science Center, School of Rural Public Health, College Station, Texas

The following instructor resources are available to qualified instructors for download

ISBN-13: 9780763786793

Instructor Manual
Powerpoint™
Test Bank