Section I Theory in Context
Chapter 1 Health Behavior in the Context of Public Health
Chapter 2 A Social Ecological Prespective
Chapter 3 Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives
Section II Cognitive and Social Theories of Motivation and Behavior
Chapter 4 Expectancy Value Models
Chapter 5 Operant Conditioning, Self-Regulation, and Social Cognitive Theory
Chapter 6 Social Influence Theory: The Effects of Social Factors on Health Behavior
Chapter 7 Diffusion of Innovations Theory
Section III Behavior Change Theories
Chapter 8 Learning, Teaching, and Counseling
Chapter 9 Self Determination Theory and Motivational Interviewing
Chapter 10 Stage Models
Chapter 11 Health Communication and Social Marketing
Chapter 12 Communities and Health Promotion
Section IV Theory in Health Promotion Practice
Chapter 13 Multi-Level Program Planning
Chapter 14 Program Evaluation, Translation, and Dissemination
Chapter 15 The Going Places Problem Behavior Prevention Program: A Multi-level Program
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