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Adobe® Flash® Animation: Creative Storytelling for Web and TV

Author(s): Philip Carrera
  • ISBN-13: 9780763784157
  • Paperback    274 pages      © 2011
Price: International Sales $64.95 US List
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Whether you’re a student of animation, new media or film, or a working professional, this book will teach you from beginning to end, how to create an independent animated film for festival submission, prepare an animatic for TV commercials, and create animated shorts for the web, corporate presentations, lectures, classrooms, digital kiosks, and even mobile devices.

Using industry standards and professional tips and tricks you’ll be guided step-by-step through the production process. From concept and writing, to animatic preparation, character and background design, animation and export, you’ll learn the most efficient methods for preparing your film’s assets for delivery to the web or DVD.

All Mac users will need Flip4Mac application and the latest version of quicktime to view the Quicktime movies from the below Samples tab.

This application can be downloaded here:
Windows Media player for Mac

Features & Benefits

  • Includes original Flash files so readers can dissect the before and after versions of an exercise to see how the task was done
  • The accompanying DVD contains video recorded tutorials so the reader can follow along at their own pace
  • Includes exercises for the reader to apply for a more hands-on approach
Chapter 1  What's the Big Idea?
Chapter 2  Set Yourself Up
Chapter 3  Get the Lead Out
Chapter 4  The Write Stuff
Chapter 5  If You Build It, They Will Come
Chapter 6  What You See Is What You Get
Chapter 7  Show and Tell
Chapter 8  Sharing Is Caring
Appendix  One-on-One with the Pros

Philip Carrera

Philip Carrera is a former instructor at Mt. San Antonio College and the Art Institute of California, where he taught students animation, digital storytelling & interactive web design. His television work includes several shows for Playhouse Disney, PBS Kids, MTV and MTV2, including work for The Simpsons's third season DVD. Most recently, he was animation supervisor and art director to a team of talented artists and animators for a global toy manufacturer, creating original mascot designs and backgrounds, and animating numerous characters and special effects. Currently, he is an animator and motion designer for Creative Circle and their affiliates. Samples of his work may be found on his website:

  • This book provides a good blend of traditional animation skills and enough Flash information to get students animating. Many Flash books are technical and dull or filled with boring tutorials that do not really get to the heart of what beginning students want for animation basics. This book is refreshing and different, written in a style that is accessible and interesting.

    -Professor Chris Morgan
    Reedley College