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Health Promotion & Education Research Methods: Using the Five Chapter Thesis/ Dissertation Model , Second Edition

Author(s): Randy Cottrell, DEd, CHES, Professor and Program Coordinator, University of North Carolina - Wilmington, North Carolina, Professor Emeritus, University of Cincinnati, Affiliated Professor, Emory University
James F. McKenzie, PhD, MPH, MCHES, MEd, Professor Emeritus, Ball State University
  • ISBN-13: 9780763775070
  • Paperback    346 pages      © 2011
Price: $215.95 US List
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The main objective in writing a thesis or dissertation is to teach students how to conduct research in a planned and systematic way. Health Promotion & Education Research Methods, Second Edition provides a comprehensive and thorough presentation of the skills and processes needed to complete high quality research. Students will receive an overview of the different approaches to research methods and are introduced to the five-chapter thesis or dissertation format. Each chapter contains information relevant to the writing of one or more chapters of a thesis or dissertation.

Designed for health education specialists, this text uses plenty of health education examples, some from former graduate students’ work, to help students learn and understand how research is used within the Health Promotion and Education profession.

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Features & Benefits

  • Includes new information on telephone surveys, online surveys, multimode surveys, and effect size.
  • Assists students in conceptualizing, narrowing, and selecting a topic for their thesis or dissertation.
  • Presents new information on research ethics and the health education code of ethics.
  • Includes a new section on evaluating experimental and quasi-experimental research.
  • Discusses the importance of effect size.
  • Provides an expanded discussion of mixed methods research, evidence-based best practices, and action research.

Applicable Courses

This text is intended for graduate students enrolled in research methods courses in the following departments:

  • Health Education
  • Health Promotion
  • Health Behavior
  • Public Health
  • Community Health
  • Health Sciences
Chapter  1  Introduction to Research and the Research Requirement
Chapter  2  Finding a Topic and Getting Started
Chapter  3  The Literature Review
Chapter  4  Theory and Research
Chapter  5  Research Questions and Hypotheses (Writing Chapter I)
Chapter  6  Research Ethics
Chapter  7  Selecting Study Participants
Chapter  8  Instrumentation
Chapter  9  Quantitative Research Methods: Experimental (Writing Chapter III)
Chapter  10  Quantitative Research Methods: Non-experimental (Writing Chapter III)
Chapter  11  Qualitative Research Methods (Writing Chapter III)
Chapter  12  Data Analysis and Reporting the Findings (Writing Chapters III and IV)
Chapter  13  Conclusions, Discussion, and Recommendations (Writing Chapter V)
Chapter  14  Sharing Your Findings (Writing Beyond Chapter V)
Appendix  A  Development of a Unified Code of Ethics for the Health Education Profession
Appendix  B  Guidelines for Faculty-Student Collaboration, Department of Health Science Education, University of Florida
Appendix  C  Establishing Content Validity: Using Qualitative and Quantitative Steps

Randy Cottrell, DEd, CHES-Professor and Program Coordinator, University of North Carolina - Wilmington, North Carolina, Professor Emeritus, University of Cincinnati, Affiliated Professor, Emory University

Dr. Cottrell is Professor and Program Coordinator in the Public Health Studies program at the University of North Carolina Wilmington.  He is also Professor Emeritus at the University of Cincinnati and an Affiliated Professor in the Office of Applied Public Health at Rollins School of Public Health, Emory University.   He received his doctorate in Health Education from Penn State. He has published 80+ articles and co-authored textbooks on stress management, weight control, health education foundations, and research methods. He served a two-year term as President of the American Association for Health Education and is currently on the Board of the Foundation for the Advancement of Health Education.  Dr. Cottrell served as a trustee for the Society for Public Health Education, and currently is co-chair of the National Implementation Accreditation Task Force.  Randy was named a Fulbright Scholar in 2011 and spent six months teaching and conducting research at Zhejiang University in Hangzhou, China.  

James F. McKenzie, PhD, MPH, MCHES, MEd-Professor Emeritus, Ball State University

Jim McKenzie is Professor Emeritus at Ball State University. He earned his PhD from The Ohio State University, a MPH from the University of Michigan, and a MEd and BS from Bowling Green State University (BGSU). He has also served on the faculties at BGSU, Mankato State University, and Penn State–Hershey. He is a master certified health education specialist (MCHES) and served on NCHEC's Division Board for Certification of Health Education Specialists for 11 years. He is co-author of five textbooks: Planning, Implementing, and Evaluating Health Promotion Programs:  A Primer (7th ed., 2017, Benjamin Cummings), An Introduction to Community and Public Health (9th ed., 2018, Jones & Bartlett Learning), An Introduction to Community Health: Brief Edition (2014, Jones & Bartlett Learning), Principles and Foundations of Health Promotion and Education (7th ed., in press, Benjamin Cummings), and Research Methods in Health Promotion and Education (2nd ed., 2011, Jones & Bartlett Publishers). He is a member of Society for Public Health Education, American School Health Association, and Eta Sigma Gamma.

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