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Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition

Author(s): Neil Baum, MD, Clinical Associate Professor of Urology, Tulane School of Medicine and Louisiana State University
Gretchen Henkel
  • ISBN-13: 9780763769833
  • Paperback    574 pages      © 2010
Price: $218.95 US List
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Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients; attracting new patients; motivating staff; working with managed care and other physicians; and utilizing the Internet and consultants.

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice.

New topics to the Fourth Edition include:

• Internet and website strategies
• Professional consultants
• Marketing to the Generations: Boomers, Seniors, GenXers
• Improving EMR efficiency
• Adding ancillary services
• In-office dispensing, advantages and risks
• How to reconfigure your space
• Natural Disaster and Technological Disaster planning


Neil Baum, MD-Clinical Associate Professor of Urology, Tulane School of Medicine and Louisiana State University

Neil Baum, MD, is a urologist in private practice and a clinical associate professor of urology at the Louisiana State University Medical School and the Tulane Medical School, both in New Orleans. He has served on the editorial boards of Postgraduate Medicine, Uro-Care, Medical Office Biller, Cost & Quality, Physician’s Payment Update, and Physician’s Marketing and Management and has been a monthly contributor to American Medical News and Health and Fitness. Dr. Baum is the author of several books – including Ecnetopmi – Impotence: It’s Reversible, Take Charge of Your Medical Practice: Practical Practice Management for the Managed Care Market, Urology Office Manual, Effective Letters for the Health Care Profession, and Impotence: It’s Curable.

Additional Titles by this Author

Gretchen Henkel

Gretchen Henkel is an award-winning professional writer whose work has appeared in the Los Angeles Times, Los Angeles Daily News, UCLA Health Insights, Oncology Times, Neurology Today, Anesthesiology and Better Health. She is the author of Making the Estrogen Decision and The Menopause Sourcebook, and contributing writer for The AIDS Textbook, The American Cancer Society’s Informed Decisions and Dr. Art Ulene’s How to Outsmart Your Allergies. Ms. Henkel is the recipient of the 2002 American Society of Healthcare Publication Editors’ Bronze Award, the 1997 American Medical Writers Association Frances Larsen Memorial Award, and the 1994 Zeneca Pharmaceuticals Rose Kushner Award.

  • "All doctors continue to face challenges in today's changing market with little to no business education in medical school and beyond. Dr. Baum's Marketing Your Clinical Practice is a must read for any physician whose goal is to outrun the competition while providing exeptional customer service and patient care.  The book will take you from your reception area to your website to a full fledged marketing blitz with a very easy to read style and many practical examples.  I continue to reference his book on a regular basis in any effort to adopt continuous process improvement in our practice and constantly am finding little pearls of wisdom on the second and third looks.  Implementation of even a few techniques offered in the book will no doubt result in instant success for most clinicians. A must read for all residents and physicians looking to succeed!"
    —Neeraj Kohli, MD, MBA, Chief, Division of Urogynecology, Brigham and Women's Hospital, Assistant Professor, Harvard Medical School

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