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Community Health Education Methods: A Practical Guide, Third Edition

Author(s): Robert J. Bensley, PhD, Western Michigan University, Michigan
Jodi Brookins-Fisher, PhD, Central Michigan University
Details:
  • ISBN-13: 9780763755331
  • Paperback    398 pages      © 2009
Price: International Sales $107.95 US List
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Overview

The Third Edition of Community Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. This text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. The authors explain the essential tools involved in communicating messages to specific audiences, providing readers with a full grasp of the skills necessary in making a difference.

ShowKey Features

Chapters are written by health education practitioners from a real-world perspective.

New to this Edition!

New Chapter 3 discusses Developing Professionalism as a Health Educator!

Chapters include practical steps to implement change, strategies for overcoming barriers, and a section on expected outcomes.

New to this Edition!

Community Connections and Did You Know? features provide students with examples of practical applications to improve understanding.

References and Additional Resources at the end of each chapter allow for further explanations of chapter topics.

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ShowTable of Contents

Dedication
Preface
Acknowledgements
Contributing Author Biographies

Section I: Concepts and Theories Associated with Selecting and Implementing Community Health Education Methods and Strategies
Chapter 1: Using Theory and Ethics to Guide Method Selection and Application
Chapter 2: Promoting Health Education in a Multicultural Society
Chapter 3: Developing Professionalism as a Health Educator
Chapter 4: Health Communication
Chapter 5: Social Marketing Concepts

Section II: Implementing Methods and Strategies at the Individual Level
Chapter 6: Facilitating Support Groups
Chapter 7: Selecting Presentation Methods
Chapter 8: Developing Effective Presentations
Chapter 9: Developing and Selecting Print Materials
Chapter 10: Working with the Media

Section III: Implementing Methods and Strategies at the Community or Policy Level
Chapter 11: Facilitating Groups
Chapter 12: Building and Sustaining Coalitions
Chapter 13: Using Advocacy to Impact Policy
Chapter 14: Using Media Advocacy to Influence Policy
Index


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ShowAbout the Author(s)

Robert J. Bensley, PhD-Western Michigan University, Michigan

Dr. Bensley is currently an Associate Professor and coordinates the Community Health Education program at Western Michigan University. His research interests focus on the use of advancing technology modalities as a means of influencing behavior change. He is currently developing a theory-driven Internet-based learning approach for nutrition education for WIC clients, and has been awarded a Fulbright Scholar Award exploring the use of technology-based health promotion in South Africa. Prior to his entering the health education profession, Dr. Bensley was employed by IBM, where he served as a Systems Engineer providing technical assistance and education to educational institutions, hospitals, and local government agencies. Dr. Bensley also specializes in working with communities in coordinating school-based sexuality education programs and is co-author of the book Coordinating School-Based Sex and HIV/AIDS Education Programs.

 

 

Jodi Brookins-Fisher, PhD-Central Michigan University

Dr. Brookins-Fisher is an Associate Professor in the School of Health Sciences at Central Michigan University. She is also currently the Graduate Coordinator and Undergraduate Internship Coordinator. Her research interests include the evaluation of university-community partnerships, programs for underserved populations, and faith-based groups. Dr. Brookins-Fisher has been involved in several national and state professional organizations, including the local chapter of Eta Sigma Gamma, of which she was faculty advisor for the past 5 years. She has also received CMU’s Teaching Excellence Award, Registered Student Organization Advisor Award, and Outstanding Teacher Award in her department. A human rights advocate, Dr. Brookins-Fisher has been recognized for her contributions to underserved populations.

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ShowReviews

  • "It is imperative that health education practitioners at all levels of preparation and practice settings strive for excellence and quality in what they do. This text provides practitioners with the necessary skills that allow this to happen."  
    —Brick Lancaster, M.A., C.H.E.S., Associate Director for Health Education, Practice and Policy Division of Adult and Community, Health Centers for Disease Control and Prevention, Atlanta, GA


    "I enjoy the vignettes and they provide a very practical orientation to what health educators might face in the real world and how they incrementally and systematically go about implementing an assigned task. 

    I really enjoyed [the “Did You Know?”] feature, especially the ones that are fact-based and include references for the factoid.  I think these facts provide concrete 'evidence' for why the topics addressed in the chapter are relevant and important. 

    I like the addition of Internet resources and the additional print resources sections that have been added beyond the references…I also like the additions of the Did you know, vignettes and key terms."

    —Karen Peters, University of Illinois at Chicago


    "Key terms are excellent!! Students would gain a great deal from them. I like the breadth of the material and it includes information crucial for a health educator to be successful."

    —Frederick Randolph, Western Illinois University

    "I believe the vignettes add a powerful component to the pedagogical work done here.  These are interesting and might be used to create interesting discussion points within a classroom meeting.  I like the concept of the key terms and believe students would find them useful…this text offers a good firm handle on challenges for future health education professionals.  So many textbooks merely teach.  This book educates. 

    Too many textbooks provide a cookbook approach to methods.  This book goes far beyond that by portraying, quite eloquently, the art of the field of health promotion. I also appreciate the weave of ethics throughout many chapters of the book."

    —Regina Galer-Unti, Purdue University

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ShowAppropriate Courses

Community Health Education Methods: A Practical Guide is written by and for local health education practitioners. 

  • Health Education Methods      
  • Health Education Planning      
  • Health Education Planning and Implementation      
  • Health Education Strategies      
  • Health Promotion Planning      
  • Health Promotion Methods      
  • Community or Public Health Education at an undergraduate or graduate level.
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ShowResources

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