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Community Health Education Methods: A Practical Guide, Third Edition

Author(s): Robert J. Bensley, PhD, Western Michigan University, Michigan
Jodi Brookins-Fisher, PhD, Central Michigan University
  • ISBN-13: 9780763755331
  • Paperback    398 pages      © 2009
Price: $174.95 US List
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The Third Edition of Community Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. This text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. The authors explain the essential tools involved in communicating messages to specific audiences, providing readers with a full grasp of the skills necessary in making a difference.

Features & Benefits

Chapters are written by health education practitioners from a real-world perspective.

New to this Edition!

New Chapter 3 discusses Developing Professionalism as a Health Educator!

Chapters include practical steps to implement change, strategies for overcoming barriers, and a section on expected outcomes.

New to this Edition!

Community Connections and Did You Know? features provide students with examples of practical applications to improve understanding.

References and Additional Resources at the end of each chapter allow for further explanations of chapter topics.

Applicable Courses

Community Health Education Methods: A Practical Guide is written by and for local health education practitioners. 

  • Health Education Methods      
  • Health Education Planning      
  • Health Education Planning and Implementation      
  • Health Education Strategies      
  • Health Promotion Planning      
  • Health Promotion Methods      
  • Community or Public Health Education at an undergraduate or graduate level.

Contributing Author Biographies

Section I: Concepts and Theories Associated with Selecting and Implementing Community Health Education Methods and Strategies
Chapter 1: Using Theory and Ethics to Guide Method Selection and Application
Chapter 2: Promoting Health Education in a Multicultural Society
Chapter 3: Developing Professionalism as a Health Educator
Chapter 4: Health Communication
Chapter 5: Social Marketing Concepts

Section II: Implementing Methods and Strategies at the Individual Level
Chapter 6: Facilitating Support Groups
Chapter 7: Selecting Presentation Methods
Chapter 8: Developing Effective Presentations
Chapter 9: Developing and Selecting Print Materials
Chapter 10: Working with the Media

Section III: Implementing Methods and Strategies at the Community or Policy Level
Chapter 11: Facilitating Groups
Chapter 12: Building and Sustaining Coalitions
Chapter 13: Using Advocacy to Impact Policy
Chapter 14: Using Media Advocacy to Influence Policy

Robert J. Bensley, PhD-Western Michigan University, Michigan

Dr. Bensley is a professor of public health and the director of the eHealth Innovations Group at Western Michigan University. Over the past 25 years his research interests have focused on using technology modalities as a means for influencing health behavior change. He is the founder of, which has impacted parent-child feeding behavior change in over 4 million WIC clients across 35 states, and the author of the patent-pending Behavioral Intelligence Framework. In addition, Dr. Bensley has served as principal investigator on over 200 externally funded contracts, totally over $12 million, supporting the development and implementation of technology-based health behavior change programming. Dr. Bensley was a Fulbright Senior Scholar in 2003 focusing on health promotion activities at the Nelson Mandela Metropolitan University of South Africa. Prior to his career in health education, he was employed by IBM, where he served as a system engineer providing technical assistance and education to educational institutions, hospitals, and local government agencies. He resonates with the concept of being a "third culture kid," having spent significant time living in various countries around the world.


Additional Titles by this Author

Jodi Brookins-Fisher, PhD-Central Michigan University

Dr. Brookins-Fisher is a professor in the Division of Community Health within the School of Health Sciences at Central Michigan University. She is foremost considered a human rights advocate who believes everyone should experience life as they want to live it. She developed a diversity course for health professionals and enjoys the opportunity to contribute to the understanding of how culture influences health. Dr. Brookins-Fisher has been involved in health education at the local, state, and national levels, most recently serving a 6-year term as Eta Sigma Gamma's vice president, president, and past president. She currently serves as the Advocacy Committee co-chair for the Society for Public Health Education. Previously, she has been on the board of Great Lakes Chapter SOPHE and the Michigan Organization for Adolescent Sexual Health, She is owner of JBF Health Consulting, LLC of which she serves as an evaluation consultant to many state projects. Dr. Bookins-Fisher is a passionate Michigander who believes the beauty of her state rivals anywhere in this awesome country.

  • "It is imperative that health education practitioners at all levels of preparation and practice settings strive for excellence and quality in what they do. This text provides practitioners with the necessary skills that allow this to happen."  
    —Brick Lancaster, M.A., C.H.E.S., Associate Director for Health Education, Practice and Policy Division of Adult and Community, Health Centers for Disease Control and Prevention, Atlanta, GA

    "I enjoy the vignettes and they provide a very practical orientation to what health educators might face in the real world and how they incrementally and systematically go about implementing an assigned task. 

    I really enjoyed [the “Did You Know?”] feature, especially the ones that are fact-based and include references for the factoid.  I think these facts provide concrete 'evidence' for why the topics addressed in the chapter are relevant and important. 

    I like the addition of Internet resources and the additional print resources sections that have been added beyond the references…I also like the additions of the Did you know, vignettes and key terms."

    —Karen Peters, University of Illinois at Chicago

    "Key terms are excellent!! Students would gain a great deal from them. I like the breadth of the material and it includes information crucial for a health educator to be successful."

    —Frederick Randolph, Western Illinois University

    "I believe the vignettes add a powerful component to the pedagogical work done here.  These are interesting and might be used to create interesting discussion points within a classroom meeting.  I like the concept of the key terms and believe students would find them useful…this text offers a good firm handle on challenges for future health education professionals.  So many textbooks merely teach.  This book educates. 

    Too many textbooks provide a cookbook approach to methods.  This book goes far beyond that by portraying, quite eloquently, the art of the field of health promotion. I also appreciate the weave of ethics throughout many chapters of the book."

    —Regina Galer-Unti, Purdue University

Please contact your sales rep to order.

Companion Web site

Instructor Resources
Instructor's Manual
PowerPoint Presentations
Student Resources
Animated Flashcards
Crossword Puzzles
Interactive Glossary
Web Links
To access these resources click here:

The following instructor resources are available to qualified instructors for download

ISBN-13: 9780763755331

Instructor Manual
Slides in PowerPoint Format
Test Bank
Please contact your sales rep to order.

Companion Web site

Student Resources
Animated Flashcards
Crossword Puzzles
Interactive Glossary
Web Links
To access these resources click here:



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