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The New World of Health Promotion: New Program Development, Implementation, and Evaluation

Author(s): Bernard J. Healey, PhD, Kings College
Robert S. Zimmerman Jr., MPH
Details:
  • ISBN-13: 9780763753771
  • Paperback    422 pages      © 2010
Price: $156.95 US List
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The New World of Health Promotion: New Program Development, Implementation, and Evaluation uses the concepts of epidemiology and collaboration to define the real causes of chronic diseases. The book provides practitioners and students with a methodology to develop cost-effective programs to better inform the population of how to prevent these diseases and their expensive complications. Health care workers and health educators will find that this essential text provides them with the necessary skills to develop, implement, and evaluate health promotion programs. 


Preview Ch. 7 - Health Promotion in People with Disabilities

Preview Ch. 9 - Health Equity: A Prevention Framework for Reducing Health and Safety Disparities 

Preview Ch. 10 - The Truth Campaign: Using Countermarketing to Reduce Youth Smoking

Features & Benefits

  • Addresses health promotion programs for those with disabilities; youth tobacco; violence prevention; workplace wellness; economic evaluation; partnership development; and community mobilization
  • Uses the concepts of epidemiology and collaboration to better define the real causes of chronic diseases
  • Authors and contributors have a wide range of first hand experience/background in the particular topics addressed in each chapter
  • Provides practitioners and students with a methodology to develop cost-effective programs
  • Strong emphasis on prevention and the utilization of partnerships

     

Applicable Courses

This book is idea for courses in Health Promotion in the following departments and schools:

  • Health Education
  • Health Promotion
  • Public Health
  • Social Work
  • Schools of Medicine
  • Physical Therapy
  • Occupational Therapy
  • Schools of Education

 

  Preface
  Foreword
  Dedication/Acknowledgements
  About the Authors
  Contributors
Part I   Developing a Health Promotion Program
  Chapter 1  Health Promotion in the New Century
  Chapter 2  Epidemiology as the Catalyst in the Development of Health Promotion Programs
  Chapter 3  Needs Assessments
  Chapter 4  Program Development
  Chapter 5  Health Promotion Program Marketing Techniques
  Chapter 6  Program Evaluation
  Part II  Emerging Priorities in Health Promotion Programs
  Chapter 7  Health Promotion in People with Disabilities
  Chapter 8  Health Promotion Programs in the Workplace
  Chapter 9  Toward Health Equity: A Prevention Framework for Reducing Health and Safety Disparities
  Chapter 10  The Truth Campaign: Using Countermarketing to Reduce Youth Smoking
  Chapter 11  Violence and Crime...Looking for Solutions Upstream
Part III  Competencies Required for the Development of Successful Health Promotion Programs
  Chapter 12  Leadership in Health Promotion Programs
  Chapter 13  Continuous Quality Improvement in Health Promotion Programs
  Chapter 14  Evidence-Based Health Promotion Programs
  Chapter 15  Partnerships and Collaboration: The Keys to Reaching Our Health Goals
  Chapter 16  Economic Evaluation of Health Promotion Programs
  Chapter 17  Mobilizing for Action through Planning and Partnerships (MAPP)
  MAPP Case Studies
  Appendix A  Health Promotion and Health Education Resources for Health Educator and Health Promotion Specialists
  Appendix B  Case Study of Successful Workplace Wellness Programs
  Appendix C  Partnership Steps Checklists
  Glossary
  Index

Bernard J. Healey, PhD-Kings College

Bernard J. Healey is a professor of health care administration at King’s College in Wilkes Barre, Pennsylvania. He is the director of the graduate program in health care administration and has been teaching college courses since 1974.  He began his career in 1971 as an epidemiologist for the Pennsylvania Department of Health retiring in that position in 1995. During his tenure with government he completed advanced degrees in Business Administration and Public administration.  In 1990 he finished his doctoral work at the University of Pennsylvania.  Professor Healey has been teaching undergraduate and graduate courses in business, public health and health care administration at several colleges for over 30 years. 

Robert S. Zimmerman Jr., MPH

Robert S. Zimmerman, Jr., is President of Public Health Matters LLC and an Adjunct Professor at King’s College in Wilkes Barre, PA. He previously served as Region 3 Director of the U.S. Department of Health and Human Services and as Pennsylvania’s Secretary of Health and before that as State Medicaid Director.
While at HHS, he worked on initiatives on Medicare, Medicaid, health disparities, public health preparedness, global health, and diabetes (for which he received the Secretary’s Award for Distinguished Service for National Public Health Leadership).

As Secretary of Health, he had a key role in crafting PA’s tobacco settlement spending plan that dedicated 100% of the funds to health purposes. He implemented a health research program, tobacco use prevention and cessation programs, major health regulatory reform, and greatly expanded community health partnerships. He led development of statewide electronic disease reporting and surveillance systems and the State’s first plans for public health preparedness, Rural Health, and Minority Health. He received the 1st Annual Minority Health Leadership Award from the Center for Minority Health, University of Pittsburgh and the Exemplary Service Award from the MCP Hahnemann University School of Public Health. 

As Medicaid Director, he led implementation of the HealthChoices managed care program, improved special needs services and directed major initiatives in clinical quality management and long term care. His earlier career included senior positions in health planning, disease prevention, health promotion and maternal and child health.  He has a Master of Public Health from the University of Tennessee and attended Harvard University’s Executive Leadership Program for State Health Officials and was a Captain, USAR Medical Service Corps.

 

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Companion Web site

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Online Instructor Supplements include

  • Instructor's Manual
  • PowerPoint Presentations
  • TestBank
  • Web links

The following instructor resources are available to qualified instructors for download

ISBN-13: 9780763753771

Instructor Manual
Slides in PowerPoint Format
Test Bank

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