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Prospect Research: A Primer for Growing Nonprofits, Second Edition

Author(s): Cecilia Hogan
  • ISBN-13: 9780763751036
  • ISBN-10:0763751030
  • Paperback    420 pages      © 2008
Price: $140.95 US List
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Prospect Research: A Primer for Growing Nonprofits, Second Edition is a detailed guide to expanding your donor base by implementing an advancement research plan. Written by a prospect researcher, this unique book provides you with the tips you need to find your next major gift donors.  Novice and experienced researchers as well as fundraisers will appreciate this updated edition that focuses on prospect researching and the art of identifying and qualifying potential donors to nonprofit organizations. In addition to a detailed introduction to each step of prospect researching, the text includes sample forms and information on policies and procedures.



About the Author

Part I Prospect Research in the Fund-Raising Process   

Chapter 1 History, Evolution, and Mission of Prospect Research 

Chapter 2 A Good Time for Ethics 

Part II Meet the Prospects  

Chapter 3 Who are the Prospects? Definitions, Process, and Tools 

Chapter 4 Institutional Prospects – Corporations, Foundations, and Government Funding 

Part III Let’s Get Practical: How to Prospect Research   

Chapter 5 Research Math

Chapter 6 Philanthropic Capacity 

Chapter 7 Building a Pool of Potential Prospects 

Chapter 8 Electronic Screening 

Chapter 9 Prospect Tracking 

Chapter 10 Walking the Talk (or How to Be a Prospect Researcher) 

Chapter 11 Creating a Research Plan 

Chapter 12 Development and Research: Living in the Development World 

Chapter 13 Build a Prospect Research Reference Library

Appendix 1: Association of Professional Researchers for Advancement (APRA) Statement of Ethics

Appendix 2: Internal Revenue Service 990-PF Form

Appendix 3: Forms for Prospect Research

Appendix 4: Resources for Prospect Researchers

Glossary of Terms

Suggested Reading
















Cecilia Hogan

Cecilia Hogan has been the development researcher at the University of Puget Sound for more than 11 years. She is the former president of the Washington state chapter of the Association of Professional Researchers for Advancement (APRA) and served on APRA's international board of directors from 1999-2002. Cecilia has been one of the volunteer editors of the Web site and monthly newsletter, Internet Prospector (, for more than seven years. Internet Prospector has received kudos from many of fund raising's primary news sources and support organizations.

Cecilia has made presentations about prospect research at regional and national conferences for grant writers, development officers and researchers. She oversaw production of APRA's scholarly journal, Connections, during her board term. With David Lamb, the primary contributor to this book, Cecilia pioneered the first Council for Advancement and Support of Education (CASE) electronic course for prospect researchers. Cecilia has also taught the research component of one of the fund-raising courses at the University of Washington for the past two years.

Cecilia has a bachelor's degree from the University of Waterloo in Waterloo, Ontario, Canada.

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