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Global Public Health Communication: Challenges, Perspectives, and Strategies

Author(s): Muhiuddin Haider, PhD, George Washington University
Details:
  • ISBN-13: 9780763747763
  • ISBN-10:0763747769
  • Paperback    450 pages      © 2005
Price: International Sales $140.95 US List
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Overview

Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more.

ShowKey Features

To facilitate learning, chapters are organized into Theoretical Perspectives, Methodological Perspectives, Evidence-based Perspectives, and Notes from the Field

“Thought Questions” presented at the beginning of each chapter promote discussion and attention on the research

Focuses on a broad range of issues, such as reproductive health, child health, HIV/AIDS, cancer, infectious diseases, and emergency preparedness or bio-terrorism

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ShowTable of Contents

I. Introduction: An Overview of Health Communication – Utility, Value, and Challenges
Muhiuddin Haider and Everett M. Rogers

II. Theoretical Perspectives in Public Health Communication

1. FOMENT & DOI: A Synergistic Theoretical Framework in Public Health Communication
Muhiuddin Haider, Ranjeeta Pal, and Sarah Al-Shoura
 
2. Social Marketing and Social Change in Public Health Communication
William A. Smith
 
3. Push and Pull Factors in Changing Health Behavior: A Theoretical Framework
Javed S. Ahmad

III. Methodological Perspectives in Public Health Communication

4. Social Change Interventions in Public Health Communication
Rachel A. Smith, Kim Witte, C. Kirk Lazell, and Edward Downs
 
5. Applications of Observational Research in Global Health Communication
James W. Dearing, William F. Waters, and Everett M. Rogers

6. Social Mobilization as a Tool for Outreach Programs in the HIV/AIDS Crisis
Dhaval S. Patel

7. Use of Social Networks in Child Survival and HIV/AIDS Use of Social Networks in Child Survival and HIV/AIDS
Florence N. Kitabere

8. Sex, Soap, and Social Change: The Sabido Methodology
Kriss Barker

9. Pre-crisis relationships: Communication During a Public Health Crisis
Kurt Wise

10. Community Assisted Marketing Strategies
Muhiuddin Haider, Gillian Lyon-Powers, and Sarah Al-Shoura

IV. Evidenced-based Perspectives in Public Health Communication

A. Reproductive Health

11. Reproductive Health: A Communication Challenge in the 21st Century
Fariyal F. Fikree

12. Expanding the market for low-dose oral contraceptives in urban North India
Rita Leavell and Anand Verdhan Sinha

13. The Importance of Client-Provider Interactions (CPI): Evidence from Family Planning Programs
Elaine Murphy and Kristina Gryboski

14. Monitoring Reproductive Health Social Marketing Programs in Developing Countries: Towards a more Strategic Approach
Ruth Berg and Dominique Meekers

B. STI/HIV/AIDS

15. Improving Program Effectiveness Through Results-oriented Approaches: An STI/HIV/AIDS Prevention Program in the Philippines
Dallas Swendeman, Taigy Thomas, Chi Chiao, Kwa Sey, and Donald E. Morisky

C. Child Health

16. The Role of Communication in the Integrated Management of Childhood Illness: Progress, Lessons Learned, and Challenges in Latin America
Rafael Obregon

17. Linking Communication for Campaign and Routine Immunization: In Need of a Bifocal View
Silvio Waisbord

18. Communication Campaigns for Chronic and Emergency Health Problems
Leslie B. Snyder and Mark Cistulli

D. Infectious Disease

19. COMBI: a review of WHO’s experiences with strategic social mobilization and communication in the prevention and control of communicable diseases
Elil Renganathan, Everold Hosein, Will Parks, Linda Lloyd, Mohammad Raili Suhaili, and Asiya Odugleh

E. Emergency Preparedness: Bioterrorism/Anthrax, SARS Epidemic,
West Nile Virus, Lyme Disease, Smallpox, and Flash Eating

20. State of the Art in Crisis Communication: Past Lessons and Principles of Practice
Scott C. Ratzan and Wendy Meltzer

21. Emergency/Risk Communication to Promote Public Health and Respond to Biological Threats
Gary L. Kreps, Kenneth Alibek, Linda Neuhauser, Katherine E. Rowan, and Lisa Sparks

22. Health Communication Challenges of an Anthrax Vaccination Program
Skye K. Schulte and J. Gregory Payne

V. Notes from the Field: Practical Guidance for Public Health Communication

23. Cancer Communication Research for Health Promotion at the National Cancer Institute: A Case-Study
Gary L. Kreps

24. Content Analysis of Anthrax in the Media
Muhiuddin Haider and Nisha P. Aravindakshan

25. Developing a Theoretical Model of Rapport-Building: Implications for Medical Education and the Physician-Patient Relationship
Gretchen R. Norling

26. Understanding and Challenging HIV Stigma:  Toolkit for Action
Sue Clay, Gayle Gibbons, Ross Kidd, Jessie Mbwambo, and Anton Schneider

VI. Epilogue

27. Future Roads in Public Health Communications: Focused Behaviors, Innovations, and Organizations
   Muhiuddin Haider and Ranjeeta Pal

 


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ShowAbout the Author(s)

Muhiuddin Haider, PhD-George Washington University

Muhiuddin Haider, Ph.D., is a Faculty in the Department of Global Health at the School of Public Health and Health Services and in the Department of International Affairs at the Elliot School of International Affairs in George Washington University in Washington, DC.  He received his Masters degree in Population Planning and Doctoral degree in Population Education and Communication from the University of Michigan, Ann Arbor.  His major interests and expertise include health communication program development and evaluation; health infrastructure capacity building; family planning, HIV/AIDS, and MCH social marketing campaigns; national and global reproductive health capacity building; health reform via public private partnerships; and IEC/BCC programs for disease prevention and treatment.  Dr. Haider has extensive field experience in 21 countries in South, East, and Central Asia, the Middle East and Sub-Saharan Africa.

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