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Fundraising Basics: A Complete Guide, Third Edition

Author(s): Barbara L. Ciconte, CFRE, Senior Vice President Of Consulting Services, Donor Strategies, Inc.
Jeanne Jacob, CAE, CFRE, Executive Director, Goodwin House Foundation
  • ISBN-13: 9780763746667
  • ISBN-10:0763746665
  • Paperback    602 pages      © 2009
Price: $191.95 US List
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As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the third edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new expanded edition also provides much needed information on developing a case for support, giving trends, donor motivations, planning, setting up a development operation, impact of new technologies on fundraising, return on investment estimates, workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new -- staff or volunteer -- to the fundraising field, those wishing to expand their fundraising knowledge, those working in supporting foundations, or those contemplating taking the CFRE exam.

New to the Third Edition:

  • Thoroughly updated chapters, including new information on email and online fundraising
  • Development-related policies and procedures and position descriptions
  • A new chapter on Fundraising with Chapters or Affiliates
  • New case studies, samples and tools
  • Updated references and citations
  • Updated glossary

Click on Additional Resources to View Sample Chapters!

Chapter  1  Ensuring the Future of Philanthropy—An American Tradition—Through Accountability and Ethical Fundraising
Chapter  2  The Many Roles of Board, Staff, and Volunteers in Fundraising
Chapter  3  Building a Professional Development Operation
Chapter  4  Your Fundraising Database—A Tool for Success
Chapter  5  Developing and Evaluating Your Fundraising Plan
Chapter  6  Building Relationships for Your Organization through Annual Giving
Chapter  7  Using Direct Mail, Telemarketing and the Internet to Build a Donor Base
Chapter  8  Prospect Research
Chapter  9  The Use of Personal Solicitation in Major Gift Fundraising
Chapter  10  Corporate Fundraising
Chapter  11  Raising Money from Foundations
Chapter  12  Special Events – The Fun in Fundraising
Chapter  13  Fundraising Communications – Electronic and Print
Chapter  14  Capital Campaigns
Chapter  15  The Basics of Planned Giving
Chapter  16  Association Foundation Fundraising
Chapter  17  Fundraising with Chapters or Affiliates
Chapter  18  Working with Consultants: Hiring and Using Consultants in Your Fundraising Programs
Chapter  19  Fundraising as a Career
Appendix  Compliance with Fundraising Laws and Regulations

Barbara L. Ciconte, CFRE-Senior Vice President Of Consulting Services, Donor Strategies, Inc.

For thirty years, Barbara L. Ciconte, CFRE, has helped nonprofits think strategically and work smarter.  Experienced in all facets of nonprofit management and resource development, she has worked with local, regional, and national organizations in strategic planning and assisted them in building more effective resource development programs in annual, capital and endowment giving, major gifts, planned giving, corporate and foundation relations, and special events. She is a national speaker and trainer on boards and volunteers.

Prior to becoming a consultant in 1999, Barbara spent thirteen years at American University, where she served as the associate dean responsible for the overall development, alumni relations, and publications program for the university’s law school. She was previously the law school’s director of development and in that position was responsible for managing the college’s successful $20 million capital campaign, which was part of the university’s $100 million Centennial Campaign.

Barbara has served as an adjunct faculty member at George Mason University and American University and has published articles in The NonProfit Times and The Development Director’s Letter. She volunteers her time as a trainer and instructor for Maryland Nonprofits, Center for Nonprofit Advancement, and the Institute of Policy Studies.

Barbara is a former member of the board of directors of the Association of Fundraising Professionals (AFP) and a past president of the AFP Greater Washington, DC Area Chapter. She received the AFP/DC Chapter’s highest honor in 1997 when she was named outstanding fundraising executive of the year for her leadership and service to the profession

Jeanne Jacob, CAE, CFRE-Executive Director, Goodwin House Foundation

Jeanne G. Jacob, CAE, CFRE is Executive Director of Goodwin House Foundation in Alexandria, Virginia, a supporting foundation for Goodwin House Incorporated, a Continuing Care Retirement Community.  Previously, she was Vice President of the American Society of Civil Engineers Foundation (ASCE Foundation) in Reston, Virginia where she successfully completed two capital campaigns both of which exceeded their fundraising goals.  In addition, she established the Foundation’s annual fund, planned giving, sponsorship, and major gift programs. Prior to joining the ASCE Foundation, Jacob was Vice President for Development, Marketing, and Public Affairs for IMG, an international management consulting firm and Director of Development for the National Academy of Engineering where she directed a $46 million capital campaign.  Jacob is president of the Association Foundation Group (AFG), an active member/volunteer for the Association of Fundraising Professionals (AFP), Washington, DC Chapter, and for a variety of other nonprofit organizations for which she frequently conducts workshops and seminars. For eight years, she taught the Fundamentals of Fund Raising course at The George Washington University’s Center for Continuing Education. She is a frequent speaker at national conferences including ASAE, CESSE, Destination Showcase, AFG, AFP, and AFP/DC.  In 2002, Jacob received the AFP-DC Chapter’s Outstanding Fundraising Professional award.


  • "Fundraising Basics is the most user-friendly overview of fundraising I've found. The layout makes finding answers quick and easy plus the abundance of sample documents is a fundraiser's dream."

    —Jan Alferi, Manager, New Product Development, Association of Fundraising, Professionals

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