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Managing Health Education and Promotion Programs: Leadership Skills for the 21st Century, Second Edition

Author(s): James A. Johnson, PhD, MPA, MS, Professor of Health Administration and International Health, Central Michigan University, Mount Pleasant, Michigan, Adjunct Professor of Health Policy, Auburn University at Montgomery, Montgomery, Alabama
Donald J. Breckon, MA, PhD, MPH
Details:
  • ISBN-13: 9780763742379
  • ISBN-10:0763742376
  • Paperback    325 pages      © 2007
Price: International Sales $100.95 US List
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Overview

Instructor Resources: Instructor's Manual, PowerPoints

 

The number and complexity of health promotion programs continues to grow as professionals, the public, and policymakers embrace prevention and health education as essential elements of the nation’s well being. While the need is great and growing, the requisite skills for managing these programs continue to have a mixed review.

 

Managing Health Education and Promotion Programs, Second Edition specifically addresses management and leadership of health promotion programs. This thorough revision is designed to facilitate self-directed management development and also serves as a core text for students of public and community health, both at the graduate and undergraduate levels.

 

Key Features and Updates:

  • All new chapters on disaster preparedness and the unique challenges of health promotion in international settings
  • Detailed information on the new Healthy People 2010 objectives and the global goals of the World Health Organization
  • New sections on situational leadership, transformational leadership, organizational culture, and board development
  • Updated material on new and emerging challenges such as SARS, West Nile Virus, Avian Flu, and more
  • In-basket assignments and case-studies in each chapter as well as many new figures, tables, and diagrams to enhance learning

Useful as both an overview of the field or as a reference, this is the perfect text for your college course, continuing education program, or personal development plan. It will prepare you to excel as a manager and leader in the field.

ShowTable of Contents

Chapter 1 - Evolution of Health Education, Health Promotion, and Wellness Programs

Chapter 2 - Evolution of Management, Administrative, and Leadership Theories

Chapter 3 - Health and Quality of Life in the 21st Century

Chapter 4 - Organizational Dynamics

Chapter 5 - Board Governance and Responsibility

Chapter 6 - Organizational Charts

Chapter 7 - Legal and Ethical Issues

Chapter 8 - Job Descriptions

Chapter 9 - Recruiting and Hiring

Chapter 10 - Compensation

Chapter 11 - Performance Incentives and Motivation

Chapter 12 - Performance Appraisals

Chapter 13 - The Paper Trail or Electronic Record

Chapter 14 - Career Management

Chapter 15 - Budgeting

Chapter 16 - Fiscal Control and Accountability

Chapter 17 - Grant Writing

Chapter 18 - Planning           

Chapter 19 - Marketing and the Media

Chapter 20 - Program Evaluation

Chapter 21 - Technology and Information Systems

Chapter 22 - Influencing Public Policy

Chapter 23 - Leading and Managing into the Future

Appendix A - The Fundamentals of Leadership, Management, and Administration

Appendix B - Glossary

Appendix C - Bibliography


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ShowAbout the Author(s)

James A. Johnson, PhD, MPA, MS-Professor of Health Administration and International Health, Central Michigan University, Mount Pleasant, Michigan, Adjunct Professor of Health Policy, Auburn University at Montgomery, Montgomery, Alabama

James A. Johnson, PhD is a medical social scientist and a Professor in the Dow College of Health Professions at Central Michigan University and Adjunct Professor at Auburn University-Montgomery. He was previously Chair of the Department of Health Administration and Policy at the Medical University of South Carolina. He teaches courses in organizational behavior and development, international health, systems thinking, and community health. Dr. Johnson's publications include 100 articles and 10 books on a wide range of health care issues. He is past editor of the Journal of Healthcare Management published by the American College of Healthcare Executives (ACHE) and past editor of the Journal of Management Practice. He has served on the Board of Directors for the Association of University Programs in Health Administration (AUPHA) and currently serves on the scientific advisory board of the National Diabetes Trust Foundation. Dr Johnson has traveled to and worked in 21 different countries. He also works with the World Health Organization in Geneva , Switzerland and has involved many students in this activity. He completed his PhD in organizational behavior and development at Florida State University.

Donald J. Breckon, MA, PhD, MPH

Donald J. Breckon, MA, MPH, PhD, is president emeritus of Park University in Parkville, Missouri, a suburb of Kansas City. Dr. Breckon served in a variety of faculty and administrative positions at Central Michigan University over a 24-year period.  He was a professor of health education and health science while holding consecutive appointments as Assistant Dean of Health, Physical Education, Recreation, and Athletics; Associate Dean of Education, Health, and Human Services; and Acting Dean of Graduate Studies/Associate Vice Provost for Research. He developed the undergraduate and graduate degree programs in public health education and health promotion, hospital health education and health promotion, and allied health education.  He was also instrumental in developing the Master of Science in Health Administration, and taught in the program for many years. He has published approximately 150 articles in more than 30 professional journals, along with 12 chapters in various books of readings, 15 monographs, and 3 college textbooks, one of which was the first edition of this book.

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