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Membership Development: An Action Plan for Results

Author(s): Patricia Rich, ACFRE
Dana Hines
Details:
  • ISBN-13: 9780763741020
  • ISBN-10:0763741027
  • Paperback    315 pages      © 2002
Price: International Sales $98.95 US List
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Overview

Membership Development focuses exclusively on helping nonprofits achieve desired results and sustain success.  Here you will find a comprehensive discussion of all the topics that are of prime importance to today's and tomorrow's nonprofit leadership!

Written specifically for all those who are involved with membership programs, Membership Development: An Action Plan for Results provides all the tools you need to implement a membership program that will not only meet the needs of a nonprofit organization, but the organization's membership, and surrounding community.  The authors offer a thorough examination of the "best practices" in the membership development arena.

ShowKey Features

Historical information on what membership development is, and its role in a nonprofit organization.

Extensive list of types of nonprofit organizations, and respective membership programs.

Experience-based recommendations and suggestions for improvement  of numerous existing practices in membership development.

Effective and cost-efficient ways to develop a donor base and constituency for a nonprofit organization.

Specific components and strategies for developing, implementing, and analyzing a membership marketing program that meets the goals of the nonprofit organization

Examples and illustrations help to break down the very complex membership development financial planning process in easy-to-understand terms.

Planning worksheets, report worksheets, case studies, software options, extensive glossary and benchmarks, and much more.

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ShowTable of Contents

Foreword
Preface
Acknowledgements
Chapter 1.  The Meaning of Membership
Chapter 2.  Planning for Membership
Chapter 3.  Membership and Fundraising
Chapter 4.  The Membership Program
Chapter 5.  Membership Acquisition
Chapter 6.  Direct Mail
Chapter 7.  Telemarketing
Chapter 8.  Membership Retention and Renewals
Chapter 9.  Marketing the Membership Program
Chapter 10. Volunteers
Chapter 11. Leadership, Management, and Staff
Chapter 12. Membership and the Internet
Chapter 13. The Math of Membership
Chapter 14. Ethical and Legal Dimensions: Right and Wrong and Everything In Between

Appendices
A--Planning Worksheets
B--Report Worksheets
C--Budgets and Members
D--Case Studies
E--Software Options

Glossary and Benchmarks
Index


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ShowAbout the Author(s)

Patricia Rich, ACFRE

Patricia Rich, ACFRE, is a principal in EMD Consulting Group and formerly head of the Arts & Education Council of Greater St. Louis. As a consultant, she has worked with numerous organizations throughout the country on membership, fundraising, and management issues.

Dana Hines

Dana Hines is president and CEO of Membership Consultants, St. Louis, Missouri.  Her numerous clients include the Missouri Botanical Garden in St. Louis, Missouri, the Los Angeles County Museum of Art, Los Angeles, California, and the International Bicycling Association in Boulder, Colorado.

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