Page Tools:
You are here:
Home
Health, Fitness, & Sport > Sport Management
Sport Marketing: Managing the Exchange Process
Sport Marketing: Managing the Exchange Process
Author(s):
George R. Milne
, University of Massachusetts, Amherst, Massachusetts
Mark A McDonald, PhD
, Associate Professor, Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts
Details:
ISBN-13: 9780763708733
ISBN-10:0763708739
Paperback 169 pages © 1999
Price:
International Sales
$82.95
US List
Add to Cart
Request a Review Copy
Recommend this Title
Find Your Sales Rep
Close Preview
Related Titles
Sports Law
An Athlete’s Guide to Agents
Teaching Sport Management: A Practical Guide
Related Subjects
Sport Management
Stay Connected
Search the site
Jones & Bartlett Learning
Browse Subjects
Biological, Physical, & Social Sciences
Criminal Justice and Sociology
Corrections
Courts & Law
Criminal Investigations & Forensic Science
Criminology & Victimology
Introduction to Criminal Justice
Juvenile Delinquency
Law Enforcement, Policing, & Security
Sociology
Psychology
Introduction To Psychology
Public Administration
Budgeting & Finance
Fundraising
Grants
Information Technology
Law & Ethics
Management & Leadership
Science
Astronomy
Bioinformatics
Chemistry
Environmental Science/ Ecology
Genetics and Evolution
Geosciences
Introductory & Human Biology
Marine Biology
Microbiology
Molecular & Cell Biology
Molecular Medicine/ Pathology
Physics
Plant and Animal Science
Computing, Math, & Engineering
Computing
Artificial Intelligence
Bioinformatics
Computer Architecture/ Software Engineering
Computer Ethics
Computer Graphics & Graphics Applications
Data Structures & Theory of Computation
Enterprise Computing/ Databases
Game Design/ Development
Intro Computer Science (CS0)
Networking & Security
Programming/ Languages
Web Development
Engineering
CAD/ Modeling
Chemical Engineering
Electrical Engineering/ ECE
Engineering Science & Technology
Mechanical Engineering
Mathematics
Advanced Mathematics
Calculus
Discrete Mathematics
Engineering Mathematics
Geometry
Linear Algebra
Mathematics for Computer Scientists
Precalculus
EMS, Fire, & Emergency Care and Safety Institute
Emergency Care and Safety Institute
CPR & AED
First Aid
Infection Control
Lifeguarding
EMS
Advanced Emergency Medical Technician
Continuing Education
Emergency Medical Responder
Emergency Medical Technician
Homeland Security
Paramedic
Fire
Apparatus Driver/ Operator
Fire Fighter
Fire Inspector & Fire Marshal
Fire Investigator
Fire Officer
Fire Science (FESHE)
Fire Service Instructor
Hazardous Materials
Industrial Fire Brigade
Technical Rescue
Informed
Informed Guides
Health Sciences & Professions
Community & Public Health
Advanced Epidemiology
Biostatistics
Environmental Health
Epidemiology
Essential Public Health Series
Global Health
Health Behavior
Health Education & Promotion
Health Policy, Law, & Economics
Introductory Public Health
Leadership Management
Marketing & Communication
Health Care Administration
Career Development
Finance/ Accounting/ Economics
Health Systems & Delivery
Human Resources
Information Management/ Informatics
Law/ Ethics
Leadership/ Management/ Administration
Long-Term Care
Managed Care
Marketing/ Strategic Planning
Operations Management
Organizational Behavior/ Theory
Patient Safety/ Risk Management
Practice Management
Quality Improvement
Statistics/ Quantitative Methods
Health Professions
Athletic Training
Chiropractic
Communication/ Patient Education
Contemporary Issues Series
Cultural Competency/ Vulnerable Populations
Exam Prep
Introductory Health Professions
Medical Terminology/ Health Reference
Occupational Therapy
Pharmacy Practice
Pharmacy Technician
Physical Therapist Assistant
Physical Therapy
Physician Assistant
Polysomnography
Radiologic Sciences
Respiratory Care
Speech/ Language/ Hearing
Health, Fitness, & Sport
Coaching/ Athletic Training
Drugs & Addictions Counseling
Fitness
Health & Wellness
Human Disease
Human Sexuality
Physical Education
Recreation & Leisure
School Health Education
Sport Management
Stress Management
Women's Health
Nutrition
Clinical Nutrition
Community Nutrition
Counseling & Education
Dietetics Practice
Introductory Nutrition
Nutrition in Life Stages
Sport Nutrition
Series
Contemporary Issues in Physical Therapy and Rehabilitation Medicine
Essential Public Health
Nursing, Medicine, & Pharma
Medicine
Cardiology
Clinical Reference Cards
Dermatology
Emergency Medicine
Endocrinology (Diabetes)
Gastroenterology
Infectious Disease
Neurology
Obstetrics & Gynecology
Oncology
Ophthalmology
Orthopedics
Patient Education & Self Help
PDA & Online Products
Pediatrics
Primary Care
Professional Resources
Psychiatry & Mental Health
Pulmonology
Review Guides
Urology
Nursing
Advanced Practice
Career & Professional Development
Communication/ Patient Education
Community/ Public Health/ Health Policy
Critical Care/ Emergency/ Surgery
Drug Reference/ Pharmacology
Gerontology/ Home Care
Holistic Nursing & Spirituality
Lactation & Breastfeeding
Leadership/ Management/ Finance
Legal/ Ethics
Math & Technology
Midwifery & Women's Health
Nursing Education
Oncology
Pediatrics
Psychology & Mental Health
Research/ Theory
Review Guides/ Certification Prep/ Pocket Guides
Series
100 Q&A
Dx/ Rx
Essentials
Johns Hopkins Patients Guides
Little Black Books
Tarascon
Mobile/ Web Products
Pharmacopoeia
Pocketbooks
Reference Cards
Vocational & Trade
CDX Automotive
Automotive Training
Medium/ Heavy Vehicle Training
Electrical
Alternative & Renewable Energy
Business Management
Electrical Inspection
Electrical Safety
Journeyman Exam Preparation
Master Electrician Exam Preparation
National Electrical Code®
Ugly's Reference Series
Wiring
Student Success
Student Success Today
Browse by Audience
Educators
Students
Professionals
eLearning
Custom Solutions
Brand & Partners
About Us
Booksellers
Shopping Tools
Technical Support
Contact Us
My Account
Shopping Cart