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All doctors continue to face challenges in today's changing market with little to no business education in medical school and beyond. Dr. Baum's Marketing Your Clinical Practice is a must read for any physician whose goal is to outrun the competition while providing exceptional customer service and patient care... I continue to reference his book on a regular basis in any effort to adopt continuous process improvement in our practice and constantly am finding little pearls of wisdom on the second and third looks. Implementation of even a few techniques offered in the book will no doubt result in instant success for most clinicians. A must read for all residents and physicians looking to succeed!

- Neeraj Kohli, MD, MBA, Chief, Division of Urogynecology, Brigham and Women's Hospital;
Assistant Professor, Harvard Medical School

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Jones & Bartlett Learning, a division of Ascend Learning, is a world-leading provider of instructional, assessment, and learning-performance management solutions for the secondary, post-secondary, and professional markets. We develop educational programs and services that improve learning outcomes and enhance student achievement by combining authoritative content written by respected authors with innovative, proven, and engaging technology applications that meet the diverse needs of today's instructors, students, and professionals.

Across a broad spectrum of fields ranging from health care and emergency services to computer information systems, our educational technology applications and instructional assessment and performance-management solutions are revolutionizing how instructors teach and how students and professionals learn. With the most up-to-date, authoritative content available from academia and industry thought-leaders, Jones & Bartlett Learning is leading the way for educators, students, and professionals to discover new educational and professional skill-development opportunities to enable personalized learning— anytime, anywhere.

For more information on Jones & Bartlett Learning, visit www.jblearning.com.

Our History

Originally founded in 1983 in the coastal community of Woods Hole, MA by Donald Jones and Arthur Bartlett, Jones & Bartlett Learning is now headquartered in Burlington, MA. Over the past three decades, Jones & Bartlett Learning has become one of the most respected, privately-held educational technology and professional training organizations in the world.

Why a Lighthouse?

Just as a lighthouse serves as a guide for ships at sea, the Jones & Bartlett Learning Lighthouse icon represents our mission to help chart a new course for how the world learns. At Jones & Bartlett Learning, we believe in the global impact that only education can provide. We are passionate about improving and sustaining knowledge that enriches lives all over the world.

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