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Marketing/Strategic Planning

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Nonprofit Marketing
John L. Fortenberry Jr.
©2013
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Health Care Market Strategy
Steven G. Hillestad, Eric N. Berkowitz
©2013
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Integrating Quality and Strategy in Health Care Organizations
Sarmad Sadeghi, Afsaneh Barzi, Osama Mikhail, M. Michael Shabot
©2013
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Health Industry Communication
Nancy J. Hicks, Christina M. Nicols
©2012

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Cases in Health Care Marketing
John L. Fortenberry Jr.
©2011
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Essentials of Health Care Marketing
Eric N. Berkowitz
©2011
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Health Care Marketing: Tools and Techniques
John L. Fortenberry Jr.
©2010
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Marketing Your Clinical Practice: Ethically, Effectively, Economically
Neil Baum, Gretchen Henkel
©2010

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Managing Health Care Business Strategy
George B. Moseley III
©2009
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Marketing Chiropractic to Medical Practices
Christina L. Acampora
©2009
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Health Care Market Strategy: From Planning to Action
Steven G. Hillestad, Eric N. Berkowitz
©2004

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