All doctors continue to face challenges in today's changing market with little to no business education in medical school and beyond. Dr. Baum's Marketing Your Clinical Practice is a must read for any physician whose goal is to outrun the competition while providing exceptional customer service and patient care... I continue to reference his book on a regular basis in any effort to adopt continuous process improvement in our practice and constantly am finding little pearls of wisdom on the second and third looks. Implementation of even a few techniques offered in the book will no doubt result in instant success for most clinicians. A must read for all residents and physicians looking to succeed!

- Neeraj Kohli, MD, MBA, Chief, Division of Urogynecology, Brigham and Women's Hospital;
Assistant Professor, Harvard Medical School

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