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Marketing Public Health Companion Website, Third Edition

Author(s): Elissa A. Resnick, MPH, Visiting Research Specialist, Institute of Health Research and Policy, University of Illinois, Chicago, Chicago, Illinois
Michael Siegel, MD, MPH, Professor, Boston University School of Public Health
  • ISBN-13: 9781449683566
  • Companion Website     pages      © 2013
    Access Code Subscription Length: 365 Days
Price: $31.95 US List
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Designed to accompany Marketing Public Health, Third Edition, by Resnick and Siegel, this companion website offers a wealth of interactive tools to engage you in learning about the role of marketing in preventing disease and promoting health across populations.

Student resources on this website include the following:

Interactive Flashcards
These Animated Flashcards will guide you through the key definitions vital to your understanding important topics.

Crossword Puzzles
Crossword Puzzles provide a fun and interactive overview of terms from each chapter. Students, fill in the crossword puzzle based on material you’ve studied in each chapter.

Interactive Glossary
The Interactive Glossary allows you to instantly view definitions of key terms from the book. You can search by keyword, browse alphabetically, or browse by chapter.

Matching help students practice what they have learned in an enjoyable online activity.

Web Links
Web Links showcase external sites that provide additional information about topics covered in the textbook

Elissa A. Resnick, MPH-Visiting Research Specialist, Institute of Health Research and Policy, University of Illinois, Chicago, Chicago, Illinois

Additional Titles by this Author

Michael Siegel, MD, MPH-Professor, Boston University School of Public Health

Dr. Siegel completed his residency in Preventive Medicine at the UC Berkeley School of Public Health and trained in epidemiology for two years at the Centers for Disease Control and Prevention in Atlanta before coming to Boston. His primary research interest is in the area of tobacco control, focusing on secondhand smoke health effects, exposure, and policies, cigarette advertising and marketing practices and their effects on youths, and evaluation of tobacco control policies and their impact on youth and adult smoking behavior. His primary teaching is in the areas of mass communication, marketing, and public health advocacy. He has been active in promoting smoke-free bar and restaurant policies throughout the country and has served as an expert witness in several major tobacco litigation cases.

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