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Community and Public Health Education Methods, Fourth Edition
A Practical Guide

Author(s): Robert J. Bensley, PhD, Western Michigan University, Michigan
Jodi Brookins-Fisher, PhD, Central Michigan University
Details:
  • ISBN-13: 9781284142174
  • Paperback    375 pages      © 2019
  • Will Publish: 1/3/2018
Price: $81.95 US List
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Updated and revised to keep pace with changes in the field, the fourth edition of Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle.

The text is divided into three sections, each containing chapters that center on a common theme. Section I focuses on building the foundation for selecting and applying community health education methods, including chapters focusing on theories and models, becoming a professional, promoting multicultural diversity, social marketing concepts, and health communication strategies.

Chapters in sections II and III follow a similar format that includes an introduction to the topics, steps for implementing the skill, tips and techniques for successful implementation, strategies for overcoming challenges, and expected outcomes.

Features & Benefits

  • Includes a new chapter focusing on using social media tools, such as Facebook, twitter, Instagram, Pinterest, Snapchat, texting, blogging, smartphone apps, internet channels (e.g., YouTube), video vines, etc
  • Incorporates the new CHES competencies throughout the book, so that users understand what to expect in terms of CEHS with each chapter
  • Each chapter includes key terms, additional resources, interesting "Did You Know?" facts, and a series of "Community Connections" vignettes designed to provide readers with an easy-to-understand, practical application on the concepts presented.

Applicable Courses

Written for the Health Education and Promotion course found within the departments of Health Science and Public Health.  Courses include:

  • Health Education Methods
  • Health Education Planning
  • Health Education Planning and Implementation
  • Health Education Strategies
  • Health Promotion Planning
  • Health Promotion Methods
Section  I  Building the Foundation for Selecting and Applying Community Health Education Methods and Strategies
  Chapter  1  Laying the Foundation for Selecting Community Health Education Methods and Strategies
  Chapter  2  Becoming a Health Education Professional
  Chapter  3  Promoting Health Education in a Multicultural Society
  Chapter  4  Exploring Social Marketing Concepts
  Chapter  5  Building a Health Education Communication Framework
Section  II  Acquiring the Tools for Applying Community Health Education Methods and Strategies
  Chapter  6  Developing Effective Presentation and Training Skills
  Chapter  7  Developing and Selecting Resource Materials
  Chapter  8  Using Social Media
  Chapter  9  Working with Media Outlets
Section  III  Applying Community Health Education Methods and Strategies at the Community and Policy Level
  Chapter  10  Facilitating Groups
  Chapter  11  Building and Sustaining Coalitions
  Chapter  12  Advocating for Health Policy
  Chapter  13  Using Media Advocacy to Influence Policy

Robert J. Bensley, PhD-Western Michigan University, Michigan

Dr. Bensley is a professor of public health and the director of the eHealth Innovations Group at Western Michigan University. Over the past 25 years his research interests have focused on using technology modalities as a means for influencing health behavior change. He is the founder of wichealth.org, which has impacted parent-child feeding behavior change in over 4 million WIC clients across 35 states, and the author of the patent-pending Behavioral Intelligence Framework. In addition, Dr. Bensley has served as principal investigator on over 200 externally funded contracts, totally over $12 million, supporting the development and implementation of technology-based health behavior change programming. Dr. Bensley was a Fulbright Senior Scholar in 2003 focusing on health promotion activities at the Nelson Mandela Metropolitan University of South Africa. Prior to his career in health education, he was employed by IBM, where he served as a system engineer providing technical assistance and education to educational institutions, hospitals, and local government agencies. He resonates with the concept of being a "third culture kid," having spent significant time living in various countries around the world.

 

Additional Titles by this Author

Jodi Brookins-Fisher, PhD-Central Michigan University

Dr. Brookins-Fisher is a professor in the Division of Community Health within the School of Health Sciences at Central Michigan University. She is foremost considered a human rights advocate who believes everyone should experience life as they want to live it. She developed a diversity course for health professionals and enjoys the opportunity to contribute to the understanding of how culture influences health. Dr. Brookins-Fisher has been involved in health education at the local, state, and national levels, most recently serving a 6-year term as Eta Sigma Gamma's vice president, president, and past president. She currently serves as the Advocacy Committee co-chair for the Society for Public Health Education. Previously, she has been on the board of Great Lakes Chapter SOPHE and the Michigan Organization for Adolescent Sexual Health, She is owner of JBF Health Consulting, LLC of which she serves as an evaluation consultant to many state projects. Dr. Bookins-Fisher is a passionate Michigander who believes the beauty of her state rivals anywhere in this awesome country.