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Principles and Practice of Sport Management , Sixth Edition Includes Navigate 2 Advantage Access

Author(s): Lisa P. Masteralexis, JD, Department Head and Associate Professor, Mark H. McCormack Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts
Carol A. Barr, PhD, Associate Dean For Undergraduate Programs, Isenberg School of Management, University of Massachusetts, Amherst
Mary Hums, PhD, Professor, University of Louisville, Louisville, Kentucky
Details:
  • ISBN-13: 9781284142136
  • Navigate 2 Advantage Access     592 pages      © 2019
Price: $128.95 US List
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Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools.

Updated and revised with the latest data in the field, Principles and Practice of Sport Management, Sixth Edition provides students with the foundation they need to prepare for a variety of sport management careers. Intended for use in introductory sport management courses at the undergraduate level, the focus of the Sixth Edition is to provide an overview of the sport industry and cover basic fundamental knowledge and skill sets of the sport manager, as well as to provide information on sport industry segments for potential employment and career opportunities.

With Navigate 2, technology and content combine to expand the reach of your classroom. Whether you teach an online, hybrid, or traditional classroom-based course, Navigate 2 delivers unbeatable value. Experience Navigate 2 today at www.jblnavigate.com/2.

Features & Benefits

  • NEW - Includes a new Chapter 16, Sports Analytics
  • NEW & UPDATED - Provides new and revised case studies throughout
  • NEW - Includes Navigate 2 Advantage Access with full ebook, practice exercises, and a full suite of instructor resources and analytics
  • UPDATED - Thoroughly revised content throughout the text to keep pace with changes in the field 
Part  I  Foundations of Sport Management
  Chapter  1  History of Sport Management
  Chapter  2  Management Principles Applied to Sport Management
  Chapter  3  Marketing Principles Applied to Sport Management
  Chapter  4  Financial and Economic Principles Applied to Sport Management
  Chapter  5  Legal Principles Applied to Sport Management
  Chapter  6  Ethical Principles Applied to Sport Management
Part  II  Amateur Sport Industry
  Chapter  7  High School and Youth Sport
  Chapter  8  Collegiate Sport
  Chapter  9  International Sport
Part  III  Professional Sport Industry
  Chapter  10  Professional Sport
  Chapter  11  Sports Agency
Part  IV  Sport Industry Support Segments
  Chapter  12  Facility Management
  Chapter  13  Event Management
  Chapter  14  Sport Sales
  Chapter  15  Sport Sponsorship
  Chapter  16  Sport Analytics
  Chapter  17  Sport Broadcasting
  Chapter  18  The Sporting Goods and Licensed Products Industries
Part  V  Lifestyle Sports
  Chapter  19  Recreation and Golf Club Management
Part  VI  Career Preparation
  Chapter  20  Strategies for Career Success

Lisa P. Masteralexis, JD-Department Head and Associate Professor, Mark H. McCormack Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts

Departmental Head, Associate Professor, B.S., University of Massachusetts at Amherst, 1987. J.D., Suffolk University Law School, 1990.

Professor Masteralexis teaches courses in Amateur and Professional Sports Law and Labor Relations in Sport on both the undergraduate and graduate levels. She is a member of the American and Massachusetts Bar Associations and serves in a pro bono capacity for sport law cases, particularly in the areas of gender equity and athlete representation. She is a member of the Sport Lawyers Association, National Sports Law Institute, the North American Society for Sport Management, and the European Association for Sport Management. She has presented papers at their most recent conferences and/or published in their journals. She has co-authored a book in 1998 with Professor Carol Barr and Professor Mary Hums entitled "Principles and Practice of Sport Management." Beyond areas of sport law, her research interests include international issues and cultural training in sport management. On campus, Professor Masteralexis received a College Outstanding Teaching Award and a Lilly Fellowship in which she participated in a year-long study of college teaching. She also serves as faculty representative to the University's Athletic and Status of Women Councils and as advisor to the Women in Sport Management. She has been a member of the faculty since 1990.

Carol A. Barr, PhD-Associate Dean For Undergraduate Programs, Isenberg School of Management, University of Massachusetts, Amherst

Dr. Carol A. Barr is an Associate Professor in the Sport Management Program at the University of Massachusetts Amherst.  She received her B.S. in Athletic Administration from the University of Iowa, and M.S. and Ph.D. in Sport Management from the University of Massachusetts Amherst.  Dr. Barr teaches undergraduate and graduate courses in the areas of College Athletics, Event Sponsorship, Event Management, and Organizational Behavior and Development.  Dr. Barr’s research interests and areas of specialization include management issues within collegiate athletics, and gender equity.  Dr. Barr is involved in the area of gender equity within interscholastic and intercollegiate athletics.  She has served as a consultant to the NCAA, the University's Athletic Department, and local school systems in Massachusetts.  She is also an expert on numerous areas of collegiate athletic administration and policy development in intercollegiate athletics.

Mary Hums, PhD-Professor, University of Louisville, Louisville, Kentucky

Dr. Mary A. Hums, Ph.D.  is an Associate Professor in the Sport Administration Program at the University of Louisville. She holds a Ph.D. in Sport Management from Ohio State University, an M.A. in Athletic Administration as well as an M.B.A. from the University of Iowa, and a B.B.A. in Management from the University of Notre Dame.

In addition to being a Past President of the Society for the Study of Legal Aspects of Sport and Physical Activity (SSLASPA), she is an active member of:

  • The North American Society for Sport Management (NASSM)
  • The European Association of Sport Management (EASM)
  • The American Alliance for Health, Physical Education, Recreation, and Dance (AAHPERD)
  • The International Council of Sport Science and Physical Education (ICSSPE)
  • The National Intramural and Recreation Sports Association (NIRSA)

Prior to the University of Louisville, Hums served on the Sport Management faculty at the University of Massachusetts-Amherst, directed the Sport Management Program at Kennesaw State University in Atlanta, and was Athletic Director at St. Mary-of-the-Woods College in Terre Haute, IN.

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ISBN-13: 9781284142136

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