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Capital Campaigns, Fourth Edition
Strategies That Work

Author(s): Andrea Kihlstedt, President, Capital Campaign Masters
  • ISBN-13: 9781284069235
  • Paperback    406 pages      © 2017
Price: $94.95 US List
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Capital Campaigns: Strategies That Work, Fourth Edition serves as an essential guide for capital campaigns of all sizes and configurations, from small start-ups to colleges and universities. Ideal for novices and experienced professionals alike, this practical, hands-on guide is now a standard reference in the field.

Since the publication of the last edition, the field of fundraising has undergone a major sea change thanks to widespread use of the internet as a tool for raising capital. This thoroughly revised fourth edition has been updated in every chapter to reflect the current ways of communicating and raising money in this digital era. It offers a new chapter on social media and crowd-sourced fundraising in capital campaigns as well as a new chapter on getting your board of directors campaign-ready.

Key Features:
•    Provides clear, step-by-step instructions for launching and managing a capital campaign
•    Loaded with examples of real-life capital campaigns to help the reader understand the real world application of strategies
•    Offers many charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign

  Chapter  1  Capital Campaigns: More than Money
  Chapter  2  Getting Ready for the Campaign
  Chapter  3  Five Essential Building Blocks of Campaign Readiness
  Chapter  4  The Campaign Planning Study or Fundraising Feasibility Study
  Chapter  5  Capital Campaign Staff and Committees
  Chapter  6  Readying Your Board for Campaign Success
  Chapter  7  Working with External Consultants
  Chapter  8  Building the Campaign Team
  Chapter  9  Foundational Elements of your Campaign Plan
  Chapter  10  Technical Elements of your Campaign Plan
  Chapter  11  Campaign Communications
  Chapter  12  Identifying Prospective Donors
  Chapter  13  Organizing your Solicitations
  Chapter  14  Working the Quiet Phase—Your Largest Gifts
  Chapter  15  Soliciting Your Other Insiders
  Chapter  16  Going Public
  Chapter  17  The Discipline of Gratitude
  Chapter  18  Beyond the Campaign
  Chapter  19  Campaign Troubleshooting

Andrea Kihlstedt-President, Capital Campaign Masters

Andrea has been guiding capital campaigns for 25 years, for clients ranging from cancer centers to Planned Parenthood affiliates, schools, settlement houses and arts organizations. She has helped new and community-based organizations raise the money they need for a solid start; and helped well-established organizations raise hundreds of millions of dollars.

Working from the premise that “involvement yields investment,” Andrea shows her clients how to fully engage volunteers. Her unique approach—which draws on a sophisticated understanding of psychology and group process--isn’t just about asking for larger gifts; it’s about building relationships that inspire donor generosity.

Andrea comes to this approach to fundraising through her long-standing interest in human behavior. She received her Master degree in Philosophy from Brown University. She is a graduate of the Johns Hopkins Fellows Program in Change Management and serves on the faculty of the Gestalt International Study Center where she teaches a course for non-profit leaders.


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