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Public Health Communication
Critical Tools and Strategies

Author(s): Claudia Parvanta, PhD, Director, Florida Prevention Research Center, Florida, Professor, Department of Family and Community Health, College of Public Health, University of South Florida, Tampa, Florida
David E. Nelson, MD, MPH, Director, Cancer Prevention Fellowship Program, National Cancer Institute, National Institutes of Health, Bethesda, Maryland
Richard N. Harner, MD, Principal, Brainvue Systems, Inc., Philadelphia, Pennsylvania
Details:
  • ISBN-13: 9781284065947
  • Paperback    530 pages      © 2018
Price: $85.95 US List
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Designed for doctoral and master’s level study, Public Health Communication: Critical Tools and Strategies for Advancing Public Health will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams.

Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined. The last section of the book looks at some special contexts in health communication, such as patient-provider communication as well as risk/emergency communication.

Acknowledgments  
Table of Contents  
Prologue  
Prologue  
Foreword  
Chapter Contributors  
Extended Case Study Contributors  
Appendices Contributors  
Text Box Contributors  
ASPH Competencies for MPH* Featured in the Text  
About the Editors  
  Chapter  1  Introduction to Public Health Communication
  Chapter  2  Population Health: A Primer
    Appendix  2  Communicating About Infectious Disease
  Chapter  3  A Public Health Communication Planning Framework
    Appendix  3  ATV Safety: You Make the Choice Case Analysis
  Chapter  4  How to Communicate About Data
    Appendix  4  Addressing Chlamydia in a North Carolina County
  Chapter  5  Understanding and Reporting the Science
    Appendix  5  From Research to Patient Education: Distilling the Science for the Health of the Public
  Chapter  6  Communicating for Policy and Advocacy
  Chapter  7  Health Literacy and Clear Health Communication
    Appendix  7A  CDC Clear Communication Index Before and After Example: NVDRS
    Appendix  7B  CDC Clear Communication Index Before and After Example: Thimerosal
    Appendix  7C  Smokefree.gov
  Chapter  8  Behavior Change Communication: Theories, Models and Practice Strategies
    Appendix  8  Programmatic Research in Health Communication Campaigns
  Chapter  9  Formative Research
    Appendix  9  Framing Messages About Sexual Health: Research For Engaging All Stakeholders
  Chapter  10  Media Vehicles, Platforms and Channels
    Appendix  10A  Harnessing the Power of Radio to Raise HIV Testing Rates
    Appendix  10B  Health Communication Strategies for Hispanic Enrollment into the Affordable Care Act Health Insurance Exchanges: A Case Study
  Chapter  11  Implementing a Communication Intervention
    Appendix  11  A Campaign to Sustain Hand Washing Behaviors in an Urban Informal Settlement in Kenya
  Chapter  12  Evaluating a Health Communication Program
    Appendix  12  Evaluation of the National GYT (Get Yourself Tested) Campaign
  Chapter  13  Clinician-Patient Communication
  Chapter  14  The Role of Communication in Cancer Prevention and Care
    Appendix  14  Health Literacy in the Context of Cancer Care Fox Chase Cancer Center
  Chapter  15  Crisis and Emergency Risk Communication: A Primer
    Appendix  15A  Liberia Ebola Response Strategic Communication Plan
    Appendix  15B  Social Media System for Dengue Prevention in Sri Lanka
  Chapter  16  Health Communication in Resource-Poor Countries
Glossary   

Claudia Parvanta, PhD-Director, Florida Prevention Research Center, Florida, Professor, Department of Family and Community Health, College of Public Health, University of South Florida, Tampa, Florida

Claudia Parvanta, PhD, is a Professor in the Department of Community and Family Health, College of Public Health, and Director of the Florida Prevention Research Center, at the University of South Florida, Tampa, since January 2017. Between July 2005 and December 2016, she led the Department of Behavioral and Social Sciences at the University of the Sciences in Philadelphia where her research emphasized health literacy and culturally competent health communication. From 2000 to 2005, Dr. Parvanta headed the Division of Health Communication at the Centers for Disease Control and Prevention (CDC). She was central to the agency’s communication response to the 9/11 attacks, anthrax, and SARS. Before government and academia, Dr. Parvanta worked at Porter Novelli, a global social issues communication company. Dr. Parvanta has designed, managed, or evaluated health and nutrition social marketing programs in more than 20 countries. She is the 2016 recipient of the Public Health Education and Health Promotion Division of APHA’s Distinguished Career Award.

Additional Titles by this Author

David E. Nelson, MD, MPH-Director, Cancer Prevention Fellowship Program, National Cancer Institute, National Institutes of Health, Bethesda, Maryland

David E. Nelson, MD, MPH, currently heads up the National Cancer Institute’s Cancer Prevention Fellowship Program. He previously spearheaded efforts to develop the Health Information National Trends Survey (HINTS) for NCI, was the Acting Director of the Bureau of Smoking or Health, and directed the Behavioral Risk Factor Surveillance System (BRFSS) for the CDC. He co-edited Essentials of Public Health Communication (JBL, 2011); with B. Hesse  published Making Data Talk (Oxford University Press, 2009), and was the lead author (with Brownson, Parvanta, and Remington) of Communicating Public Health Information Effectively: A Guide for Practitioners (APHA, 2002).

Richard N. Harner, MD-Principal, Brainvue Systems, Inc., Philadelphia, Pennsylvania

Richard N. Harner, MD, is a clinical neurologist with more than three decades of clinical, teaching, and research experience. He directed the Neurology Department at the Graduate Hospital of the University of Pennsylvania and established the first center for the comprehensive medical and surgical treatment of epilepsy in the eastern United States. After 20 years, he moved to become Professor and Vice Chairman of Neurology at the Medical College of Pennsylvania, where he established a second epilepsy center and directed postgraduate neurology education. He has authored numerous scientific articles, does private consulting for the biotech and pharmaceutical industry, and teaches as an Adjunct Professor in the Neuroscience Program at the University of the Sciences in Philadelphia.

The following instructor resources are available to qualified instructors for download

ISBN-13: 9781284065947

Instructor Manual
Slides in PowerPoint Format
Test Bank