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Navigate 2 Advantage Access for Sports Marketing: View of Industry Experts

Author(s): Daniel J. Bruton, President, SportRx, California
  • ISBN-13: 9781284033915
  • Navigate 2 Advantage Digital      pages      © 2016
    Access Code Subscription Length: 365 Days
Price: $31.95 US List
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Navigate 2 Advantage Access for Sports Marketing  is a digital-only Access Code that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytic reporting tools.

The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients.  In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described.

With Navigate 2, technology and content combine to expand the reach of your classroom. Whether you teach an online, hybrid, or traditional classroom-based course, Navigate 2 delivers unbeatable value. Experience Navigate 2 today at

Daniel J. Bruton-President, SportRx, California

Dan teaches sports marketing at the University of San Diego and sports licensing at the San Diego State University Sports Management MBA program.  A former college basketball player and now 20 year veteran of the sports marketing industry, Dan ran marketing for The Upper Deck Company when they were a top licensee in sports.  His team managed the image and likeness for trading cards and memorabilia for such sports icons as Tiger Woods, Michael Jordan, Kobe Bryant and Peyton Manning. He currently is the President of the e-commerce company SportRx, the leading provider of sports prescription eyewear to athletes.  SportRx was recently ranked as the tenth best place to work in America by Outside Magazine.  He has been a frequent speaker on the subject of sports business for many media outlets including ESPN, FOX, NBC, CBS, Forbes, US News, PBS and the Washington Post. 

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