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Connecting with the New Healthcare Consumer: Defining Your Strategy

Author(s): David B. Nash, MD, MBA, Dean, Jefferson School of Population Health, Thomas Jefferson University
Mary Pat Manfredi
Barbara Bozarth
Susan Howell
Details:
  • ISBN-13: 9780834220041
  • ISBN-10:0834220040
  • Hardcover    544 pages      © 2001
Price: International Sales $163.95 US List
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Overview

Connecting with the New Healthcare Consumer: Defining Your Strategy explores the impact of consumerism on all segments of the healthcare industry. It serves as a comprehensive guide offering sound advice to help healthcare decision-makers respond to the growing consumer movement, as they develop and implement business plans, strategies, and investment decisions. Connecting with the New Healthcare Consumer details the ways in which healthcare consumers have changed, and the text assists readers in connecting with their customers. Written by a diverse and experienced group of healthcare leaders, this text addresses the multi-level effects of the new, empowered healthcare consumer, and is unique in its coverage of the shifting healthcare marketplace.

ShowTable of Contents

Chapter 1: Listening to the Consumer: A Historical Review
Chapter 2: The Public View of Healthcare
Chapter 3: The Self-Care Trend and the New Healthcare Marketplace
Chapter 4: Medical and Health Reporting in the News Media
Chapter 5: The Online Community as a Healthcare Resource
Chapter 6: Relationship-Based Care: Strengthening the Patient-Physician Relationship
Chapter 7: Dynamic of the Patient-Provider Relationship
Chapter 8: Improving Consumer Health through Disease Management
Chapter 9: The Drug Benefit:Design and Management
Chapter 10: The Role of Self-Care and Nonprescription Drug Therapy in Managing Illness:The Rx-to-OTC Switch Movement
Chapter 11: Empowering Consumers to Make Informed Choices
Chapter 12: The Ascendancy of the Employer as Consumer Advocate in Healthcare
Chapter 13: Employer Groups (Purchasers) and New Healthcare Consumer
Chapter 14: Government Connection to the New Healthcare Consumer
Chapter 15: Health System Initiatives
Chapter 16: The Healthwise Communites Project
Chapter 17: Nursing: Linking Today's Consumer to a Changing System
Chapter 18: The Elderly as New Consumer of Healthcare
Chapter 19: Women's Health: Women as the (Not-so-New) Healthcare Consumer
Chapter 20: Consumer Advocacy and Mental Health
Chapter 21: Examing Alternative Medicine

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ShowAbout the Author(s)

David B. Nash, MD, MBA-Dean, Jefferson School of Population Health, Thomas Jefferson University

Dr. Nash, a board-certified internist, founded the original Office of Health Policy in 1990. Thirteen years later, the Office evolved into one of the first Departments of Health Policy in an American medical college. In 2008, the Board of Thomas Jefferson University approved the creation of the new school. The Jefferson School of Population Health represents the first time a health-sciences university has placed four Masters Programs under one roof, namely a Masters in Public Health, Health Policy, Healthcare Quality, and Safety and Chronic Care Management. The goal of this innovative school is to produce a new type of healthcare leader for the future.

Dr. Nash is internationally recognized for his work in outcomes management, medical staff development, and quality-of-care improvement; his publications have appeared in more than 100 articles in major journals. He has edited nineteen books, including A Systems Approach to Disease Management published by Jossey-Bass, Connecting with the New Healthcare Consumer published by Aspen, The Quality Solution published by Jones & Bartlett Learning, Practicing Medicine in the 21st Century published by the American College of Physician Executives (ACPE), and most recently, Governance for Healthcare Providers published by Productivity Press. In 1995, he was awarded the Latiolais (“Lay-shee-o-lay”) Prize by the Academy of Managed Care Pharmacy for his leadership in disease management and pharmacoeconomics. He also received the Philadelphia Business Journal Healthcare
Heroes Award in October 1997 and was named an honorary distinguished fellow of the American College of Physician Executives in 1998. In 2006, he received the Elliot M. Stone Award for leadership in public accountability for health data from NAHDO. Dr. Nash received the Wharton Healthcare Alumni Achievement Award in 2009.
Repeatedly named by Modern Healthcare as one of the top 100 most powerful persons in healthcare, his national activities include membership on the board of directors of DMAA: The Care Continuum Alliance, Chair of an NQF Technical Advisory Panel, membership in the American College of Surgeons Health Policy Research Institute, three key national groups focusing on quality measurement and improvement. He continues as one of the principal faculty members for quality of care issues of the ACPE in Tampa, Florida, and is the developer of the ACPE Capstone Course on Quality. For the last decade, he was a member of the board of trustees of Catholic Healthcare Partners in Cincinnati, Ohio—one of the nation’s largest integrated delivery systems—and he chaired the Board Committee on Quality and Safety. He was recently appointed to the board of Main Line Health—a four hospital system in suburban Philadelphia, Pennsylvania. He also serves on the board of directors of Humana, a Fortune 200 company headquartered in Louisville, Kentucky.
Dr. Nash is a consultant to organizations in both the public and private sectors including the Technical Advisory Group of the Pennsylvania Health Care Cost Containment Council (a group he has chaired for the last decade), and numerous corporations within the pharmaceutical industry. From 1984 to 1989, he was deputy editor of Annals of Internal Medicine at the American College of Physicians. Currently, he is editor-in-chief of four major national journals including P&T, Population Health Management, Biotechnology Healthcare, and the American Journal of Medical Quality. Through his writings, public appearances, and his digital presence, his message reaches more than 100,000 persons every month.
Dr. Nash received his BA in economics (Phi Beta Kappa) from Vassar College, Poughkeepsie, New York; his MD from the University of Rochester School of Medicine and Dentistry, where he was recently named to the Alumni Council, and his MBA in Health Administration (with honors) from the Wharton School at the University of Pennsylvania. While at the University of Pennsylvania, he was a Robert Wood Johnson Foundation Clinical Scholar and Medical Director of a nine-physician faculty group practice in general internal medicine.
Dr. Nash lives in Lafayette Hill, Pennsylvania, with his wife, Esther J. Nash, MD, fraternal twin twenty-three-year-old daughters, and nineteen-year-old son. He is an avid tennis player. Please visit: http://jefferson.edu/population_health/ and his new blog at: http://www.nashhealthpolicy.blogspot.com. Dr. Nash can be contacted at david.nash@jefferson.edu.

Mary Pat Manfredi

Barbara Bozarth

Susan Howell

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ShowReviews

  • "Throughout the nation, innovators in health care quality improvement are trying desperately to engage consumers to give a damn about quality. Right now most consumers are foolishly believing that broad access to physicians is a proxy for quality - not knowing the poor state of quality-driven medicine these days. In our market-driven health care system it is essential to involve the consumers much more in the whole process of decision making and accountability for performance. Purchasers in particular are eager to engage consumers, in the hope they will support purchasers putting pressure on health plans, physicians, and hospitals for higher quality.

    In this book, Dr. David Nash, a highly respected expert, conveys useful information on how to truly connect with the consumer. The book goes through the new ways many consumers are getting involved in health care decision making and tells the reader how best to leverage these opportunities."

    Kevin B. 'Kip' Piper - Health Results Group LLC
    Washington, DC

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ShowAppropriate Courses

  • Directors of Employee Health
  • Managed Care Medical Directors
  • Hospital and Managed Care CEOs
  • Pharmaceutical Senior Executives
  • Graduate programs in healthcare
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