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JACM on Marketing Ambulatory Care

Author(s): Seth B. Goldsmith, ScD, JD, Professor Emeritus, School of Public Health and Health Sciences, University of Massachusetts, Amherst, Massachusetts
Details:
  • ISBN-13: 9780834206717
  • ISBN-10:0834206714
  • Paperback    272 pages      © 1995
Price: International Sales $164.95 US List
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Overview

This invaluable collection of articles on marketing ambulatory care covers marketing perspectives, consumer demographics, attitudes and behavior, and methodology. An excellent resource for ambulatory care professionals, marketing professionals, and students. This book is attractively priced in soft cover.

ShowTable of Contents

Contents: MARKETING PERSPECTIVES * Changing Times, Changing Theories: The Effects of HMOs on Hospital Usage and Ambulatory Care * Do Physicians Run Their Practices As Businesses? * CONSUMER DEMOGRAPHICS, ATTITUDES, AND BEHAVIOR * The Patient Population of a Major Chain of Investor-Owned Ambulatory Care Walk-In Centers * Measures of Primary Medical Care and Patient Characteristics * Assessment of Member Satisfaction in an HMO: Understanding the Interaction of Variables and Their Implications * Determining Patient Satisfaction in a Medicare Health Maintenance Organization * Determinant Criteria in Patient Satisfaction Surveys * Recruiting Blood Donors in View of AIDS: What Ambulatory Care Facilities Need to Understand * METHODOLOGY * Managed Care Innovation and New Product Development * Survival Strategies for HMOs * Marketing Ambulatory Care Centers: Assessment, Implementation, Evaluation * Marketing Ambulatory Care Centers: Planning Considerations and Demand Analysis * The Market for Health Care Information: An Exploration of the Use of Available Information by Consumers * Assessing Market Demand for an Open HMO * Value-Added Ambulatory Encounters: A Conceptual Framework * Marketing Plans for Physicians' Practices * Development of Physician Networks
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ShowAbout the Author(s)

Seth B. Goldsmith, ScD, JD-Professor Emeritus, School of Public Health and Health Sciences, University of Massachusetts, Amherst, Massachusetts

Seth B. Goldsmith is Professor Emeritus of Health Policy and Management at the University of Massachusetts at Amherst.  Dr. Goldsmith's 32-year academic career has also included appointments at Tulane University and Columbia University where he was Director of the Graduate Program in Health Services Administration.  In addition to his teaching in areas of health administration and health law, Dr. Goldsmith has been an active consultant to numerous organizations and governmental agencies.  He is the author and editor of 14 other books and more than 50 professional articles.  He was the editor of the Journal of Ambulatory Care for 14 years and is presently Editor Emeritus.

Dr. Goldsmith is a member of the Board of Extendicare, one of the leading long-term health care providers in North America.  On the Extendicare Board he serves as chair of the Quality/Standards Committee and a member of the Governance Committee.  From 1996 through December 1998 he served as CEO of the Miami Jewish Home and Hospital in Miami, Florida.  He has also practiced law with Bowditch and Dewey in Worcester, Massachusetts.  He has also served on voluntary boards and is the recipient of various awards for his work and community service.

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