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Capital Campaigns: Strategies that Work, Third Edition

Author(s): Andrea Kihlstedt, President, The Kihlstedt Group, Fundraising Consulting and Training
Details:
  • ISBN-13: 9780763758318
  • Paperback    423 pages      © 2010
Price: International Sales $88.95 US List
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Overview

One of the best selling books in its series, Capital Campaigns: Strategies that Work, Third Edition has served as a guide for campaigns of all sizes and configurations from small start-ups to colleges and universities. This book is a practical, hands-on guide to capital campaigns. It covers the field in its entirety and provides a useful, friendly, well-organized resource for novices and experienced professionals alike.  Now in its third edition, Capital Campaigns: Strategies that Work, Third Edition has become a standard reference on this topic. It outlines step by step what you need to know to conduct a capital campaign and gets the point across with real life stories about campaigns.  Charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign. This reference has also been updated to reflect the most recent trends in capital campaigns and now includes a CD-ROM full of reference material.

View Sample Chapters by Clicking on Additional Resources!

 

 

ShowKey Features

Organized step-by-step from the pre-planning all the way through the final celebration and wrap-up.

Guides the reader through the campaign

Includes a CD-ROM loaded with downloadable material 

Includes tables, charts, checklists, readiness tests, examples and other useful tools of the trade

Discusses the recent changes in communications and meeting formats including a full discussion of how and when to use conference-calling, e-mail and other new technologies

Provides a rich understanding of this method of fundraising and enables the reader to apply the strategies to other aspects of fundraising

Organizes assorted challenges that come up in a campaign by topic—donor problems, project problems, staffing problems, goal problems etc.

Tells stories from the field from small, medium and large organizations about challenges, successes and everyday situations

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ShowTable of Contents

Chapter  1  Capital Campaigns: More than Money
Chapter  2  Getting Ready for a Campaign
Chapter  3  Preparing for a Campaign: Stage 1
Chapter  4  Building the Campaign Team
Chapter  5  Planning the Campaign
Chapter  6  Identifying Prospective Donors
Chapter  7  The Quiet Phase
Chapter  8  The Public Campaign
Chapter  9  Campaign Communications
Chapter  10  Practicing the Discipline of Gratitude
Chapter  11  Beyond the Campaign
Chapter  12  Troubleshooting Guide
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ShowAbout the Author(s)

Andrea Kihlstedt-President, The Kihlstedt Group, Fundraising Consulting and Training

Andrea has been guiding capital campaigns for 25 years, for clients ranging from cancer centers to Planned Parenthood affiliates, schools, settlement houses and arts organizations. She has helped new and community-based organizations raise the money they need for a solid start; and helped well-established organizations raise hundreds of millions of dollars.

Working from the premise that “involvement yields investment,” Andrea shows her clients how to fully engage volunteers. Her unique approach—which draws on a sophisticated understanding of psychology and group process--isn’t just about asking for larger gifts; it’s about building relationships that inspire donor generosity.

Andrea comes to this approach to fundraising through her long-standing interest in human behavior. She received her Master degree in Philosophy from Brown University. She is a graduate of the Johns Hopkins Fellows Program in Change Management and serves on the faculty of the Gestalt International Study Center where she teaches a course for non-profit leaders.

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ShowSamples & Additional Resources