Preface
Dedication
Chapter 1: Introduciton
Chapter 2: Preparing and Executing Your Call: The Who, What, and How of Promoting Your Practice to Physicians
Chapter 3: Introducing a Conversational Sales Model
Chapter 4: Selling to Different Personalities
Chapter 5: Knowing Your Target Audience
Chapter 6: Research and Evidence Based Chiropractic
Chapter 7: Chiropractic’s Key Selling Points
Chapter 8: The Evidence of Efficacy for Manipulation
Chapter 9: Safety Data for Chiropractic
Chapter 10: Cost Effectiveness of Chiropractic Care
Chapter 11 Introduction to Competitive Selling
Chapter 12: Other Promotional Opportunities
Appendix A: Companies with Promotional Products
Appendix B: Website Resources
Appendix C: General Safety Statistics
Appendix D: Chiropractic Degree and Educational Background
Appendix E: Samples of First Professional Degrees
Appendix F: Chiropractic Education
Appendix G: Questionnaires to Include in a Detail Binder
Appendix H: Ongoing Research Projects
Appendix I: Sample Prescription Pad Information
Appendix J: Sample Summary of Care Letter
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