Table of Contents
Contributors
Preface
Part One: Fundamentals
One: How Do You Know if You Have Succeeded?
Two: Act Swiftly to Protect the Public’s Health
Three: Know How Your House is Built
Four: You Must Earn Credibility
Five: Fighting HIV and AIDS – Finding Community Leaders In Public Health
Six: How Do You Know if a Population is Healthy?
Seven: Be a Guest in Their Home
Eight: How Do You Keep the Balls in the Air?
Nine: Strike While the Iron is Hot
Ten: Respect the Unwritten Rules
Eleven: Always Stay on the High Road
Twelve: Have a Code of Ethics
Thirteen: You Must be Ready for Anything
Fourteen: Don’t End Up in the Recycling Bin – Communicating Health Information
Fifteen: The Press is Not Your Enemy or Your Friend
Sixteen: When You Think You Have Seen It All, Look Again
Seventeen: If the Public Doesn’t Understand It, It Won’t Happen
Eighteen: Listen to the Children
Part Two: Issues
Nineteen: Anthrax and Airplanes
Twenty: The Stinky Tubing Saga
Twenty One: Is There a Doctor in the County?
Twenty Two: Regulating Nursing Homes: Community Health, Individual Health and Public Resources in an Uneasy Balance
Twenty Three: Clorox and Cooling Towers
Twenty Four: Breaking Down Barriers to Health –Insuring the Children
Twenty Five: Knowledge is Power – Preventing Breast Cancer Deaths
Twenty Six: The Great Tobacco Wars – Part 1 – Changing Our Culture Around Tobacco Use
Twenty Seven: The Great Tobacco Wars – Part 2 – How We Nearly Lost Our Footing
Twenty Eight: Rabies – Preventing Public Fatigue about a Fatal Illness Twenty Nine: Birdbaths and Bug Spray – West Nile Virus
Thirty: Investigating Cancer Clusters – Stepping Out from Behind the Podium Thirty One: Timing is Everything – Tattooing and Body Piercing
Thirty Two: Calling in Extra Help – Diarrhea on a Dairy Farm
Thirty Three: Restoring Public Confidence – Strengthening the Board of Medical Practice
Part Three: Strategies
Thirty Four: Let the Data Speak for itself
Thirty Five: The Devil Team
Thirty Six: The Ten Minute Rule
Thirty Seven: When People are Angry with You (Or Your Department), Invite Them In
Thirty Eight: Preventing Childhood Lead Poisoning – Using a Public Health Approach
Thirty Nine: Sometimes the Toughest Battles are on the Inside – Assessing and Managing Environmental Risks
Forty: House Calls in Public Health
Forty One: Remember the Public in Public Health – Distributing KI Forty Two: Mercury – You Can Still Protect the Public When There are Things You Can’t Control
Forty Three: Data Has No Constituency – Or Does It?
Forty Four: Be There
Forty Five: Controversy is an Opportunity to Focus Your Message
Forty Six: Find New Ways to Involve the Public
Forty Seven: Don’t Just Preach to the Choir
Forty Eight: Walking the Extra Mile for Children’s Health – Door-to-Door Lead Screening
Forty Nine: Pertussis – If You Look, You Will Find It
Fifty: A Vision for Health Planning
Part Four: Challenges
Fifty One: Outcomes are the Bottom Line for Public Health
Fifty Two: We Must Always Be Prepared
Fifty Three: Make Partnerships How You Do Business
Fifty Four: It Will Take All of Us to Keep the Public Healthy
Fifty Five: PR (Public Relations) Is Not the Same as PH (Public Health)
Fifty Six: Consider Every Day an Adventure
Fifty Seven: Skate Where the Puck Will Be
Fifty Eight: Two Words – Public Health
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