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Public Health in Action: Practicing in the Real World

Author(s): Jan Kirk Carney, MD, MPH, Associate Dean for Public Health, Professor of Medicine, University of Vermont College of Medicine, Burlington, Vermont
  • ISBN-13: 9780763734473
  • ISBN-10:0763734470
  • Paperback    278 pages      © 2006
Price: $172.95 US List
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Nothing more needs to be said about the high visibility of public health in this day and age. This is the first book that looks at public health as art as much as science. How do you actually put public health programs and policies into action in the real world? How do you juggle current crises and chronic problems, how do you set priorities, put science into practice all in the context of limited resources, day to day demands and intense public and media scrutiny? From a wealth of experience, the author draws on real examples with a "behind the scenes" look at the strategy and action that must be undertaken to make public health really work.

Table of Contents
Part One: Fundamentals

 One: How Do You Know if You Have Succeeded?      
     Two: Act Swiftly to Protect the Public’s Health    
     Three: Know How Your House is Built    
     Four: You Must Earn Credibility      
     Five: Fighting HIV and AIDS – Finding Community Leaders In Public Health    
     Six: How Do You Know if a Population is Healthy?                           
     Seven: Be a Guest in Their Home       
     Eight: How Do You Keep the Balls in the Air?                                   
     Nine: Strike While the Iron is Hot       
     Ten: Respect the Unwritten Rules                                                      
     Eleven: Always Stay on the High Road      
     Twelve: Have a Code of Ethics     
     Thirteen: You Must be Ready for Anything    
     Fourteen: Don’t End Up in the Recycling Bin – Communicating Health Information                             
     Fifteen: The Press is Not Your Enemy or Your Friend  
     Sixteen: When You Think You Have Seen It All, Look Again 
     Seventeen: If the Public Doesn’t Understand It, It Won’t Happen 
     Eighteen: Listen to the Children      
Part Two: Issues
    Nineteen: Anthrax and Airplanes     
     Twenty: The Stinky Tubing Saga     
     Twenty One: Is There a Doctor in the County?   
     Twenty Two: Regulating Nursing Homes: Community Health, Individual Health and Public Resources in an Uneasy Balance 
     Twenty Three: Clorox and Cooling Towers                                       
     Twenty Four: Breaking Down Barriers to Health –Insuring the Children   
     Twenty Five: Knowledge is Power – Preventing Breast Cancer Deaths   
     Twenty Six: The Great Tobacco Wars – Part 1 – Changing Our Culture Around Tobacco Use              
     Twenty Seven: The Great Tobacco Wars – Part 2 – How We Nearly Lost Our Footing                          
     Twenty Eight: Rabies – Preventing Public Fatigue about a Fatal Illness      Twenty Nine: Birdbaths and Bug Spray – West Nile Virus             
     Thirty: Investigating Cancer Clusters – Stepping Out from Behind the Podium  Thirty One: Timing is Everything – Tattooing and Body Piercing 
     Thirty Two: Calling in Extra Help – Diarrhea on a Dairy Farm       
     Thirty Three: Restoring Public Confidence – Strengthening the Board of Medical Practice                                            
Part Three: Strategies
    Thirty Four: Let the Data Speak for itself    
     Thirty Five: The Devil Team      
     Thirty Six: The Ten Minute Rule       
     Thirty Seven: When People are Angry with You (Or Your Department), Invite Them In    
     Thirty Eight: Preventing Childhood Lead Poisoning – Using a Public Health Approach   
     Thirty Nine: Sometimes the Toughest Battles are on the Inside – Assessing and Managing Environmental Risks    
     Forty: House Calls in Public Health     
     Forty One: Remember the Public in Public Health – Distributing KI   Forty Two: Mercury – You Can Still Protect the Public When There are Things You Can’t Control   
     Forty Three: Data Has No Constituency – Or Does It?  
     Forty Four: Be There       
     Forty Five: Controversy is an Opportunity to Focus Your Message 
     Forty Six: Find New Ways to Involve the Public    
     Forty Seven: Don’t Just Preach to the Choir    
     Forty Eight: Walking the Extra Mile for Children’s Health – Door-to-Door Lead Screening     
     Forty Nine: Pertussis – If You Look, You Will Find It    
     Fifty: A Vision for Health Planning     
Part Four: Challenges 
    Fifty One: Outcomes are the Bottom Line for Public Health   
     Fifty Two: We Must Always Be Prepared    
     Fifty Three: Make Partnerships How You Do Business  
     Fifty Four: It Will Take All of Us to Keep the Public Healthy  
     Fifty Five: PR (Public Relations) Is Not the Same as PH (Public Health) 
     Fifty Six: Consider Every Day an Adventure    
     Fifty Seven: Skate Where the Puck Will Be    
     Fifty Eight: Two Words – Public Health    

Jan Kirk Carney, MD, MPH-Associate Dean for Public Health, Professor of Medicine, University of Vermont College of Medicine, Burlington, Vermont

Jan K. Carney, MD, MPH, is Associate Dean for Public Health and Research Professor of Medicine at the University Of Vermont College Of Medicine. Previously, she served as Vermont’s Commissioner of Health, for more than a decade, for three gubernatorial administrations. Dr. Carney is an experienced teacher, practitioner, and leader in public health and has received local and national awards for her work.

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