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Cases in Sport Marketing
Cases in Sport Marketing
Author(s):
Mark A McDonald, PhD
, Associate Professor, Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts
George R. Milne
, University of Massachusetts, Amherst, Massachusetts
Details:
ISBN-13: 9780763708634
ISBN-10:0763708631
Paperback 351 pages © 1999
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