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Media Relations for Public Safety Professionals

Author(s): Leo Brown, BS, EMT-P
Details:
  • ISBN-13: 9780763731670
  • ISBN-10:0763731676
  • Paperback    92 pages      © 2004
Price: Find Your Sales Rep International Sales $43.95 US List
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Overview

As most public safety professionals are aware, the events that require emergency response personnel also frequently attract members of the news media. In emergencies ranging from terrorist attacks to a car accident on a local road, reporters and cameramen on the scene often use the comments and actions of front-line responders as integral components to their news story. With this in mind, Media Relations for Public Safety Professionals provides a primer for emergency responders who find themselves confronted by the media.

Covering such essential topics as press releases, the types of media, and interviewing techniques, this book provides public safety professionals with the tools necessary to successfully interact with the media. The wide range of topics and information covered by Media Relations for Public Safety Professionals makes it an indispensable resource for any level emergency response personnel, from the department rookie to the seasoned Public Relations Officer.

This book is part of the EMS Continuing Education Series.

As an EMS provider, you know that your education does not stop when you finish your initial training. The things you learn in the field and in continuing education classes give you the extra skills and knowledge to make you the best provider you can be. The EMS Continuing Education Series was created to help you take that extra step toward not just being a great provider, but an outstanding one.

ShowKey Features

End-of-Chapter Review Questions - End-of-Chapter Review Questions, with answers provided in the index, quiz the students on the essential concepts covered in each chapter.

Wrap-up boxes - Wrap-up boxes, appearing at the end of each chapter, summarize the main points of the chapter in a succinct, bulleted list.

Chapter Scenarios - Chapter Scenarios present the students with hypothetical situations involving public safety providers and the media. Discussion questions immediately follow each scenario, with discussion answers appearing in an appendix.

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ShowTable of Contents

Table of Contents

Chapter 1:  The Media
Chapter 2:  Ethics, the News Media and the Law
Chapter 3:  What is News?
Chapter 4:  The Types of Media and Their Needs
Chapter 5:  Have a Policy for Dealing with the Media and Follow it
Chapter 6:  Why “No Comment” is an Unacceptable Response
Chapter 7:  Public Speaking and its Associated Problems
Chapter 8:  The Interview
Chapter 9:  Traps to Avoid
Chapter 10: Role Reversal
Chapter 11: High Profile Incidents

Appendix A:  Post Test, Post Test Answers
Appendix B:  Chapter Problem Answers
Appendix C:  Scenario Answers
Appendix D:  Glossary
Appendix E:  Sample Media Policies
Appendix F:  Sample Press Release


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ShowAbout the Author(s)

Leo Brown, BS, EMT-P

Leo M. Brown is a retired Administrative Deputy Chief and Public Information Officer with Longboat Key Fire Rescue in Longboat Key, FL. Deputy Chief Brown has been a paramedic for 32 years and a career fire fighter for 20 years. During his career, he has planned and developed Advanced Life Support Services for the Pennsylvania Department of Health; served as Affiliate Faculty at the college level for EMS training programs; authored online continuing education programs for EMTs, paramedics, and fire fighters; and served as co-coordinator for the Sarasota County Technical Institute Fire Academy. In 2000, the Florida Association of Public Information Officers, the Florida Fire Chief’s Association, and Florida’s Governor Jeb Bush honored Deputy Chief Brown by naming him Fire Service PIO of the Year. He holds associate degrees in Paramedic and Fire Science, a Bachelor of Science degree in Organizational Management, numerous fire certifications, as well as a Florida adult-education teaching certificate. Deputy Chief Brown has presented at state, regional, and national conferences for a variety of public safety personnel.
 

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ShowResources

    • show overview$154.95

      Instructor's ToolKit CD-ROM

      ISBN-13: 9780763727529 ISBN-10: 0763727520

      Preparing for class is easy with the resources found on this CD-ROM, including:

      • PowerPoint Presentations:  Providing you with a powerful way to make presentations that are education and engaging to your students.  The slides can be edited and modified to meet your needs.
      • Lecture Outlines:  Providing you with complete ready-to-use lesson plans that outline all of the topics covered in the text.  The lesson plans can be modified and customized to fit your needs.
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